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Page 157 of 245

Microeconomics, Planning for the Future and “Brackett Heating and Air”
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This 7 page report discusses a fictious company called “Brackett Heating and Air.” The company has been able to survive the various fluctuations of the economy and the technological changes and advancements, as well as changing regulatory environment, in the heating and air conditioning industry. Brackett has been a successful, family-owned company since the late 1960s and its owners and managers are determined that it will remain successful well into the new millennium. The company’s management team is examining the impact of a number of microeconomic variables with which the company must deal and be prepared to face. They are working to develop an operational plan that will be implemented over the period of the next two years. They are also working to identify the microeconomic factors as well as broad-based economic conditions that will have an impact on the company. Bibliography lists 8 sources.
Filename: BWbraket.wps

Microsoft as an Investment
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This 10 page paper assesses Microsoft as a potential investment. The paper looks at the future potential by considering the current product lines and revenue streams and then undertakes a financial analysis of the performances of the company using both horizontal and vertical measures as well as comparing the performance to the industry as a whole and the S&P 500. The bibliography cites 4 sources.
Filename: TEmicro2.rtf

Microsoft Financial Performance
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This 7 page paper examines Microsoft's financial performance. The paper starts by looking at the revenue, profit and profit margins between 2004 – 2008 and then considers where the revenues come from in terms of business units and geographical sales between the years 2006 – 2008. The paper ends by looking at the stick price performance. The bibliography cites 4 sources.
Filename: TEmicro08.rtf

Microsoft Financial Performance 2001 - 2005
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This 9 page paper presents 12 key ratios over a five year period for Microsoft Corp. in a table then assesses the performance of the company using the ratios calculated. The bibliography cites 3 sources.
Filename: TEmicros2005.rtf

Microsoft’s “Conservative” Accounting
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A 20 page paper discussing Microsoft’s approach to what it terms conservative accounting. The company recently abandoned the use of stock options to inflate earnings reflected on its balance sheet, but it still practices “cookie jar” reserves to smooth out business results year to year. The paper discusses the issue of these items, and at least one accountant’s view of Microsoft as the purveyor of massive financial fraud. Bibliography lists 13 sources.
Filename: KSacctMScookJar.rtf

Microsoft; A Financial Case Study
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This 10 page paper examines the Microsoft from a financial perspective. Using current figures from both the annual report as well as the financial papers the company is analysed and its performance reviewed. Finally a brief SWOT analysis is undertaken of its position. The bibliography cites 4 sources.
Filename: TEmicros.wps

Microsoft; A n Investment Assessment
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This 5 page paper looks at the company Microsoft and consider whether or not the shares would be a good investment. The paper include 4 graphs to illustrate the points raised before the recommendation in made. The bibliography cites 2 sources.
Filename: TEmicro1.wps

Mikes Bikes Simulation Scenario
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This 9 page paper is based on a scenario tool supplied by the student. Mikes Bikes want to expand and compete. The first part of the paper considers how they may compete according to Porters generic strategies and adjusts a draft strategy plan. The second part of the paper examines a four year scenario planning exercise, assessing the strengths and mistakes. The paper ends with the 5 year income statement. The bibliography cites 3 sources.
Filename: TEmikebike.rtf

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