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Papers On Business - Management
Page 63 of 1610

A Research Proposal to Explore the Use of Decision Support System in E-Commerce
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This 27 page paper is a research Proposal to Explore the Use of Decision Support System in E-Commerce and includes a literature review. The use of both E-commerce has increased tremendously over the last decade. E-commerce is usually seen as sales over the internet but actually incorporates any transactions over an electronic medium. This is usually seen as an advantage. This paper considers how the use of Decision Support Systems (DSS) may help a business to enhance their e-commerce strategy and align strategies so that the efficiency is increased and results in a better profit. Many companies, such as Air Canada and FedEx already use DSS to great advantage increasing the efficiency through management of their resources. These are systems designed espially for those companies, but DSS are also available over the counter for smaller companies. The paper then shows how, with the use of a qualitative case study, following an extensive literature review the student can undertake primary research to identify the option model for the use of DSS is any given industry. The bibliography cites 11 sources.
Filename: TEdssecom.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Review of Ace Project Software
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This 3 page paper examines the software and looks at it in terms of project management. Research is provided to support the assumptions. Bibliography lists 3 sources.
Filename: SA804Ace.rtf

A Review of Burawoy's Manufacturing Consent
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This 12 page paper provides a review of Burawoy's book that takes a sociological view of the worker and work environment. The book draws on Marxist ideology but expands on it through the use of a case study. Burawoy creates his own theory with a look at a company over a span of several decades. Bibliography lists 5 sources.
Filename: SA235Bur.rtf

A Review of Fire Safety in Gas Plants in Gas Plants
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This 14 page paper examines fire safety in ga s plants. The paper identifies the root causes of fires, analysis the fire risks, and risks associated with fire and looks at the way that these may be managed. The bibliography cites 20 sources.
Filename: TEfiregas.rtf

A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf

A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
Filename: TEwomenm.rtf

A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps

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