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Amazon and The Concepts of Planning, Organizing, Leading, and Controlling
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This 10 page paper looks at how the success of Amazon is a reflection of the use of planning, organizing, leading and controlling the strategy and business operations. Using a strong theoretical basis the paper examines how theory can be seen in the operation of amazon.com. The bibliography cites 13 sources.
Filename: TEamznpl.rtf

Amazon and the Potential for New Technology
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This 7 page paper looks at the way Amazon.com may benefit from the adoption of new technology. The paper considers the use of RFID for stock control to compliment the existing systems and increase value in the value chain. The first part of the paper looks at how this would add value to Amazon. The last page discusses the way the change could be introduced. The bibliography cites 10 sources.
Filename: TEnewrfid.rtf

Amazon in India
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This 3 page paper considers a scenario where Amazon is considering starting up retail operations in India. The economic, social and cultural influences, technological influences and the political-legal environment are considered. The bibliography cites 4 sources.
Filename: TEamzindia.rtf

Amazon's Frontiers
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A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources.
Filename: KSmktgAmazTech.rtf

Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf

Amazon’s Value Chain
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This 3 page paper looks at Amazon.com and considers how aspects of Michael Porters ‘Value Chain’ can be seen in the company at different stages of the supply chain and in the support functions. The bibliography cites 4 sources.
Filename: TEamazval.rtf

AMAZON, MERGERS AND LIKELY CANDIDATES
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This 4-page paper discusses three likely mergers between Amazon and other companies. Bibliography lists 2 sources.
Filename: MTamazmerg.rtf

AMAZON, ORGANIZATIONAL CHANGE, AND TECHNOLOGY
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This 3-page paper focuses on how Amazon can handle resistance to change from emerging technologies. Bibliography lists 1 source.
Filename: MTamaztech.rtf

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