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Papers On Business - Management
Page 1004 of 1610

NIKE AND GOLFING
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This paper discusses the apparel manufacturing giant Nike and how its branding and use of celebrity sports figures has helped it become a popular worldwide brand. In addition, the paper examines how Nike is breaking into the area of golf apparel and equipment. Bibliography lists 5 sources.
Filename: MTnikego.rtf

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL
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This 6-page paper focuses on NIKE's impact on sports advertising and apparel manufacturing. Bibliography lists 6 sources.
Filename: MTimpanike.rtf

NIKE AND INTERNATIONAL EXPANSION
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This 3-page paper examines Nike's international expansion efforts. Bibliography lists 2 sources.
Filename: MTnikeexpa.rtf

Nike and Reebok - A Comparison
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This 7 page report discusses and compares Nike and Reebok in terms of issues such as market share, product quality, social responsibility, and concerns about shifting manufacturing from Indonesia to China. Bibliography lists 7 sources.
Filename: Nikbok.wps

NIKE AND THE EUROPEAN UNION
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This paper examines Nike's marketing strategy in the European Union. The paper takes a look at Nike's use of the Internet, advertising and sponsorship opporunities. Bibliography lists 5 sources.
Filename: MTnikeeu.rtf

Nike as a Multinational Company
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An 10 page research paper that includes Nike's earnings as reported to the SEC. Nike was founded in the mid-1960's by a former college track star to import high-quality athletic shoes. Total revenues in 1996 were more than $6.5 billion, and the company is expected to top $8 billion for 1997. As the U.S. market for athletic footwear and apparel matures, Nike is looking outward for its future growth, particularly to the world soccer market. Other cultures of the world are much more reserved in the types of advertising they will tolerate without offense, however, and Nike needs to closely study those cultures they see as most important to their success in the global marketplace to avoid risking alienating millions of people to the point that Nike's global ventures become unsuccessful. Bibliography lists 7 sources.
Filename: Nike2.doc

Nike Clippers Hats
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A 3 page paper assessing the cost and portions of the supply chain for a bucket hat carrying the NBA logo and that of the Los Angeles Clippers. Factory price plus surface shipping is $0.71 per hat; one site has it on "sale" at the end of 2005 for $15.95, marked down from its regular price of $24. Bibliography lists 7 sources.
Filename: KSnikeHats.rtf

Nike Corporation & The Controversy Over Sweat Shops
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5 pages in length -- A detailed examination of the controversy concerning Nike and the employment of low-wage foreign workers & children subject to long hours and poor working conditions overseas. Nike's own side of the argument is evaluated and the laws being formulated to prevent these abuses as well as the important responsibility that we all have in helping to protect the rights of workers everywhere represent the ingredients of the writer's strong anti-Nike conclusion. Bibliography lists 5 sources. Includes outline...
Filename: Nikeswea.wps

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