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Nike Corporation / Strategic Analysis
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10 pages in length. In 1997, Nike held the No. 1 position in sales of athletic shoes and apparel. They lost that position to Reebok, then regained it and became stronger than ever. How they accomplished this feat is discussed in this research paper. Their strategic development, including establishing a network form of organization is explained. Bibliography lists 7 sources.
Filename: Nikecorp.wps

Nike Global Value Chain
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This 7 page paper examines the way in which Nike manage their supply chain to create a global value which using subcontractors in other countries to manufacture their branded goods. The paper looks at how and why this is a value chain and consider the way this fits in with the buy driven chain concept of Gereffi. The bibliography cites 10 sources.
Filename: TEglonike.rtf

Nike Goes to Wal-Mart
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A 3 page paper using the entrance of Nike (as "Starter" brand) into Wal-Mart to examine the vertical relationship of the value chain. The paper discusses points such as number of firms; degree of uncertainty; similarity of stages of firms; and several other points to illustrate that the vertical arrangement appears to be beneficial for this particular venture. Bibliography lists 3 sources.
Filename: KSwalMvalChn.rtf

Nike in Russia
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This 5 page paper looks at the position of Nike in the Russian market, considering aspects such as economic, political, cultural and legal as well as position and the role of marketing as a strategy in the positioning. The bibliography cites 4 sources.
Filename: TEnikecs.wps

Nike Inc Analysis
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This 5 page paper focuses on specific aspects of Nike's operations. These include a brief history of the company, including how the 'swoosh' became its logo, the company's mission statement, target market, competitors, pricing and marketing strategies. Distribution channels are also discussed, including Nike's venture into e-commerce. Bibliography lists 5 sources.
Filename: PGnike2.rtf

Nike Inc.
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A 24 page analysis of Nike Inc, the world's #1 athletic footwear company. Nike also holds the #1 position in the U.S. This analysis includes the following topics: general intro to the company, brief history of Nike, a list of executives and directors, an overview of the industry, including trends, analysis of competition, management and labor relations, SWOT analysis, forecasting sales methods, summary and conclusions. Data included. 3 illustrations included. Bibliography lists 14 sources.
Filename: PGnike3.wps

NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE
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This 7-page paper provides an overview of Nike. The paper includes a history of the company, and examines its future outlook. Bibliography lists 6 sources.
Filename: MTnikeover.rtf

Nike Pricing and Segmentation
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A 7 page paper discussing the marketing of women’s cross training shoes. These shoes are priced less than many of Nike’s “name” lines and are designed for the multi-purpose use that so many individuals already apply to their athletic shoes. This line is designed for women’s feet rather than being only re-labeled men’s shoes. The company needs to address quality issues, particularly when marketing to women. Bibliography lists 10 sources.
Filename: KSnikePrSeg.rtf

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