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Nintendo Wii; Marketing Objectives and Target Markets
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This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketing objectives of Nintendo as a whole and the more specific marketing objectives for the Wii. The second part of the paper looks at the potential market segments and determines which segments Nintendo have chosen and how they have been able to appeal to those segments. The bibliography cites 7 sources.
Filename: TEnintwii.rtf

Nissan (Case Study Analysis)
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This 5 page paper evaluates the problems at Nissan by using a Harvard Business case study. The article of focus is written by Ghosn himself. Bibliography lists 1 source.
Filename: SA646Nis.rtf

No Sex Please - We're Bureaucratic
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This 14 page paper examines the role of gender in an organisation. The paper explains how traditional workplace strategies have involved seeing employees as asexual, interpreting sexuality as an irrational interference which creates inefficiencies and may leave a compnay open to sexual harassment claims. The paper argues that sexuality and gender differentiation are not left behind when employee enter the workplace, but are inherent in the employment relationship. Looking at different theorists, ideas of patriarchy, male domination, sexual harassment, sex and power and gender defined jobs are all included. The bibliography cites 20 sources.
Filename: TEsexorg.rtf

Noise-Related Hearing Loss & The Effects Of OSHA Regulation
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9 pages in length. Pain or bleeding attract an individual's attention right away to let him know there is something going wrong with some part of his body. In the case of hearing loss though, the first indication the individual may have is that his family is increasingly complaining about the volume of the television and impatient with his requests for repeats of statements. There are 33 million people with hearing loss severe enough to affect their daily activities, including their jobs. Work-related noise exposure is responsible for fully one-third of the population of the hearing impaired in the country, and OSHA intends that work-related hearing loss will be reduced or eliminated. Bibliography lists 10 sources.
Filename: Losehear.wps

Nokia
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This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the development of Nokia and looks at the way company is competing with increase attention being paid to international development markets while competition increases in the home markets. A potential strategy for future development is presented. The bibliography cites 16 sources.
Filename: TEStrNokia.rtf

NOKIA AND PORTER'S FIVE FORCES
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This 5-page paper examines Porter's concept of five forces as it pertains to the competition in the wireless industry; most notably, Nokia, manufacturer of mobile phones. The paper demonstrates how forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, competitive rivalry and bargaining power of the buyer apply to Nokia. Bibliography lists 2 sources,
Filename: MTnokpor.rtf

Nokia Corporation
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A 5 page paper that discusses specific aspects of Nokia Corporation. This is the world's #1 seller in the mobile handset market and it is the overwhelming leader in the U.S. This essay discusses the overall explosion in the use of cellular phones, Nokia's target market, why this is their target, future technology and whether Nokia is meeting consumer needs and desires. Bibliography lists 5 sources.
Filename: PGnokia.wps

Nokia Corporation -- A Case Study in Corporate Financial Issues
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This 28 page report discusses on Finland’s Nokia Corporation, the world’s largest and most profitable mobile-phone maker. In terms of the company’s financial structure and well-being, Nokia has always presented itself as a strong commercial entity with significant investment opportunity. Because Finland, unlike many other nations, always encouraged competition in the industry, Nokia was able to prosper. The processes associated with divesting itself of ventures not directly related to telecommunications and the advancement of telecommunications technology has been a key issue for Nokia in the past decade. The business economics theory that it proves is that an appropriate but not limiting focus on core competencies is essential for an organization that has become an international behemoth. Bibliography lists 24 sources.
Filename: BWnokia.wps

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