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PEFA.COM Case Study
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This 10 page paper looks at a case study supplied by the student. Pan European Fish Auctions is the idea for a new auction site to sell fish and overcome the mismatches in the market. The paper looks at the advantages and disadvantages of the plan for both sellers and buyers, the way this could change the supply chain, the key business function and the way that the firm may be able to maximize the benefit of first mover advantage.
Filename: TEpefacom.rtf

Peggy Martin; Case Study
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This 4 page paper is based on a case study supplied by the student. Peggy martin is the best worker in a department but is sometimes late. Her manager is preparing papers to fire her. This paper examines the situation and uses a SWOT analysis to look at the strengths, weaknesses, opportunities and threats to assess Peggy's situation. The bibliography cites
Filename: TEpeggym.rtf

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN
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This 3-page paper discusses People Express Airlines and the reason for its decline. Topics presented include marketing, human resources and leadership. Bibliography lists 1 source.
Filename: MTpeopexpr.rtf

People Skills: Property Manager
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A 6 page paper which examines how the possession and development of people skills is invaluable for the property manager. Bibliography lists 6 sources.
Filename: RApppeo.rtf

Pepsi Advertising
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This 3 page paper examines two Diet Pepsi advertisements separated by time, these are the Diet Pepsi Truck and the Guy Watcher adverts. The paper looks at the message, tone, context and covert and overt aspects of the both ads. The bibliography cites 1 source.
Filename: TEpepsiad.rtf

Pepsi and Coca-Cola
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This 5 page paper considers the markets of Pepsi and Coke, looking at the limitations of their markets and how they compete. The writer does this by using strategic models of game theory, price leadership and market position. The bibliography cites 10 sources.
Filename: TEcokpep.wps

PEPSI BOTTLING GROUP
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This 8-page paper discusses the Pepsi Bottling Group (PBG), the PepsiCo's spinoff responsible for the manufacture, packaging and distribution of PepsiCo products. The paper discusses the mission of PBG, PBG executives and their salaries, and the company's core competencies. Bibliography lists 5 sources.
Filename: MTpepbot.rtf

Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
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A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc

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