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An Analysis of the 2002 Lucent Scandal
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This 10 page paper looks at this fiasco that rocked the physics community. One of Lucent's employees was falsifying data. The investigation is discussed, using the actual report, and analyzed on a variety of fronts. Did Lucent act ethically? Bibliography lists 8 sources.
Filename: SA547Luc.rtf

An Analysis of the Container Shipping Market
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This 8 page paper gives a good over view of the container shipping industry looking at the trends and patterns that have been seen regarding demands for the services, types of vessel used, structure of the industry, influences on the ports and expectations for the future. The bibliography cites 7 sources.
Filename: TEcontmarket.rtf

An Analysis of the Kudler Website
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This 3 page paper provides an analysis of this case study provided by a student. Marketing mix is discussed. Bibliography lists 1 source.
Filename: SA828mkt.rtf

An Analysis of the YMCA of Long Island City
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This 8 page paper evaluates the purpose and design of the YMCA with particular attention to the one in Long Island City New York. Various issues are addressed. Bibliography lists 6 sources.
Filename: SA614Y.rtf

AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf

An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf

An Analysis of Wal-Mart
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This 13 page paper analysis the world largest retailer; Wal-Mart. To understand its’ position several tools are used. The company is analysed using a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, a PEST analysis which considers the political, economic, social and technological influence, and Porters Five Forces model, with looks at the company in terms of the threats from existing competitors and new entrant, the power of the suppliers and the buyers and the power of substitutes. The bibliography cites 13 sources.
Filename: TEWManal.rtf

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