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Papers On Business - Management
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Persuasive Marketing Tactics
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5 pages. With so much at stake in the competitive world of business, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. With many products that are closely related in looks and taste, it would seem there couldn't be many different ways to market them. This paper takes a look at how to market a product effectively. Bibliography lists 7 sources.
Filename: JGAsfish.wps

PEST Analysis; Centralizing a Trade Finance Department
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This 4 page paper uses a PEST analysis that looks at the political, economic social and technological influences that may need to be considered when looking at centralizing a trade finance department of a bank which currently has ten offices. The bibliography cites 4 sources.
Filename: TEcentPEST.rtf

Pester Power; Why Marketing to Children is Big Business
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This 9 page paper considers how children are valuable to marketers. Advertising aimed at children can be very controversial, this paper looks at how and why children may be the target of advertising, and why children have the power to influence purchase decisions. The paper sites real life examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEpester.rtf

PESTLE Analysis of Nike
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This 10 page paper performs an in-depth analysis of Nike using a PESTLE analysis, looking at the political, economic, social, technological, legal and environmental influences on the company and the impact they are having as well as the companies responses. The bibliography cites 10 sources.
Filename: TEpestnike.rtf

Pet Care Industry
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A 9 page paper discussing the pet care industry, PetSmart and Camp Bow Wow. The current status of the pet care industry should persist for some time; that is to say it should continue to grow regardless of the course the national economy takes. People's pets increasingly are members of their families, and pet owners will favor businesses that hold that same view. Bibliography lists 10 sources.
Filename: KSstratPetCare.rtf

Peter & Hull/The Peter Principle
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An 8 page summation of Laurence F. Peter and Raymond Hull's The Peter Principle. The writer offers a chapter by chapter brief summation of the major points of this text, arguing that this an excellent parody on several levels, as it basically castigates the entire hierarchical structure of Western civilization. As with all good satire/parody, its humor lies in the fact that so much of it is true. The Peter Principle is as applicable today as it was 34 years ago when it was first published because it concerns a feature of human nature that has not changed, but rather become more entrenched in industrialized society -- incompetence. No additional sources cited.
Filename: khpeterp.rtf

Peter Drucker On Nonprofit Organizations
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This 12 page paper discusses some of the many comments Drucker has made about nonprofit organizations. With more than 80 million volunteers, nonprofits represent the largest employer in the country, albeit unpaid workers. It was nonprofits that implemented new management theories in the past and Drucker believes they will do so in the future. Nonprofits represent a third sector in the economy, along with government and private business. The self-assessment for nonprofits is also explained. Bibliography lists 7 sources.
Filename: PGdrkr.rtf

Peter Drucker/Effective Executive Revisited
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A 10 page book review/summary that first looks at Peter F. Drucker's text in a chapter-by-chapter summary form (roughly 5 pages) and then offers 5 additional pages of description and analysis. The writer finds this book to be exemplary and outlines Drucker's main points. No additional sources cited.
Filename: khdrcexe.rtf


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