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Papers On Business - Management
Page 1073 of 1610

PetSmart Finance
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An 8 page paper discussing the financial status of PetSmart. PetSmart is unlikely to be the next Wal-Mart in terms of total sales, but current results indicate it is well received and well used by pet owners. Enhanced services in stores and increasing online sales will help to improve costs, and thereby improve cash flow. Bibliography lists 6 sources.
Filename: KSfinPetSmt.rtf

Pfizer
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This 30 page paper examines the company Pfizer. The paper looks at the mission, vision and value of the company, its' grand strategy and long-term objectives and its environmental condition within the context of its' industry with the use of a SWOT analysis examining the strengths, weaknesses, opportunities and threats faced by the company. The writer then looks at the value chain, and short-term objectives of the company and suggests tactics strategies which could be utilised to satisfy the short and long-term objectives. Please note, this paper does not include an introduction or background of the company. The bibliography cites 9 sources.
Filename: TEpfizer1.rtf

Pfizer Inc. Animal Health Products Case Study
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This 7 page paper looks at a case study supplied by the student concerning Pfizer Inc. Animal Health Products. The writer answers 5 questions set by the student, looking at the influences on the ranching industry, the issues of high quality and price products during an industry downturn, the appropriateness of the marketing strategies already used and how marketing may be improved and the potential of relationship marketing. The bibliography cites 3 sources.
Filename: TEpfizanimal.rtf

Pfizer Inc.: Publics And Public Opinion
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This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer comments on the effectiveness of the companies messages to the public. Bibliography lists 8 sources.
Filename: PGpzrpr.rtf

Pfizer Marketing for Cattle Herds
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This 12 page paper is based in a case study supplied by the student. Pfizer is marketing animal drug profits, such as vaccines and antibiotics, but the segmentation system they are sing was design many years ago. The paper considers why it may be time for this to be change, how it can be changed and suggests a new approach to marketing based on the company's core competences and the new market segments. The bibliography cites 5 sources.
Filename: TEpfcattle.rtf

Pfizer Pharmaceuticals Financial Analysis
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A 10 page paper that provides a fiscal analysis of Pfizer Inc. This is the largest pharmaceutical company in the world and the one that sells more 'blockbuster' drugs than any other company. The company has 10 drugs that each generate more than $1 billion in sales every year. This paper provides a brief overview of the company and then launches into presenting fiscal data regarding the company and its competitors. These data include various ratios concerning performance, such as ROA, ROE, P/E, and other valuation data, selected data from each the company's income statement and balance statement (comparing the last three years). Stock performance is also reported and discussed. Significant amounts of data are included. 7 Tables are included. Bibliography lists 11 sources.
Filename: PGpfizr.rtf

Pfizer’s Segmentation of a Market
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A 9 page paper discussing the manner in which Pfizer Animal Health has segmented the portion of its market serving US cattle ranchers. The company has segmented its market according to herd size, giving its greatest attention to producers with herds of more than 500 head of cattle. This segment is far outnumbered in both producers and animals by that segment in which herd size is less than 100 head, however. Pfizer has been devoting most of its marketing efforts to that segment of the market that contains only 2.8 percent of all animals within the market, giving little attention to the traditionalists who hold 19.8 percent of all animals in the market and virtually ignoring the hobbyists who control 77 percent of the animals contained within the market. The paper concludes that Pfizer needs to assist ranchers in effecting changes within their industry and give far greater attention to smaller operators. Bibliography lists 10 sources.
Filename: KSmktgSegPfiz.rtf

Pharmaceutical Advertising in Europe & The United States
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
Filename: Pharmacy.wps

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