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Philip Morris And Court Cases
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A 5 page paper. Tobacco companies are facing numerous lawsuits from individuals and families of persons who have died due to a tobacco-related disease. They are also in the process of making payments awarded to 46 states in 1998. This paper reports on some of the cases Philip Morris is facing. It also discusses the proposed change in the company's name and the tactics behind this change. Bibliography lists 7 sources.
Filename: PGphlmr.rtf

PHILIP MORRIS AND INDONESIA
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This 3-page paper discusses a global strategy for U.S.-based cigarette maker Philip Morris and how it is making inroads into Indonesia. This is an article review of "Philip Morris expands in Indonesia," which was published in the March 15, 2005 issue of the Wall Street Journal.
Filename: MTphiind.rtf

Philip Morris Companies and Kraft, Inc.
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A 12 page paper discussing Harvard case 289-045, discussing Philip Morris' attempted takeover of Kraft in October 1988. Philip Morris would be successful before the year was out, but at a cost of $12.9 billion rather than the $11 billion it initially offered for all of Kraft's stock. Capital budget analysis at $11 billion shows the move to be a negative one for Philip Morris based on only five years' analysis. Bibliography lists 6 sources.
Filename: KSmgPhilMorKrft.rtf

Philip Morris Marketing Strategy
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An 8 page paper discussing this tobacco company's approach to strategy in a difficult time when there is great social attention trained on its industry. Philip Morris has provided a lesson in excellent analysis of current situations, the likely path of the future and honest assessment of how it can use current conditions to its advantage. In publicly supporting the marketing restrictions that have been placed on the industry, the company has used all the best practices of identifying strategic options and choosing those with the greatest potential for positive return, while simultaneously setting itself apart from its more negative competitors. Bibliography lists 7 sources in 12 footnotes.
Filename: KS-PhMstrat.wps

Philip Morris to Youth: "To Smoke or Not to Smoke"
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5 pages in length. This hard-hitting paper examines the ad campaign by Philip Morris to discourage teens from smoking. But is that what the campaign is really about? Discussion includes the use of logos, pathos and ethos, descriptions of the commercials in questions, as well as their underlying meaning. Bibliography lists 5 sources.
Filename: JGAcigrt.wps

Philip Morris Tobacco
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A 7 page paper discussing the company's strengths, weaknesses, opportunities and threats (SWOT) assessing only the tobacco component of the company. Without question, Philip Morris has been a tobacco industry leader for generations. The Marlboro Man made millions of women swoon and Marlboro reds are the brand of choice among underage smokers who believe puffing away to be 'cool.' Lawsuits have been a fact of tobacco company life for more than 40 years, but manufacturers almost always were able to claim the defense that smoking was a matter of informed choice and that adults are responsible for their own actions. However, recent evidence of addictive quality manipulation has served to increase unfavorable results in court decisions and place settlements in the range of excess of $50 million. Bibliography lists 13 sources.
Filename: KSphilMo.wps

Philip Morris Tobacco Company
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This 15 page paper discusses the Philip Morris Tobacco Company, one part of Philip Morris Companies. They also own Kraft Foods and Miller Beer, among others. The essay discusses the legal, political, and socio-cultural environments in which Philip Morris must operate. As everyone knows, these environments have placed major challenges in the paths of all tobacco companies. Still, they flourish as a result of exceptional marketing campaigns. The writer discusses the company's goals, marketing strategies and tactics. Court cases and allegations from anti-smoking activist groups are also reported. Bibliography lists 21 sources.
Filename: PGphilip.wps

PHILIPS AND MATSUSHITA
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This paper examines two long-term technology/electronics firms, Philips Electronics of The Netherlands and Matsushita Group in Japan. The paper discusses each company's history and determines why neither company is doing so well in their markets. Bibliography lists 5 sources.
Filename: MTphimit.rtf

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