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Papers On Business - Management
Page 1087 of 1610

Porters Five Forces; Theoretical Application in the UK
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Porters Five Forces; Theoretical Application in the UK This 9 page paper looks at the theoretical basis of Porters five forces theory and considers why and how it van be of value to business managers. The paper considers each of the five forces in turn and discusses them using UK companies to illustrate points raised. The bibliography cites 5 sources.
Filename: TEtheor5for.rtf

Position Offer Letter and Offer Cover Letter
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A 4 page paper providing a position offer letter to a candidate and an offer cover letter as an internal memo providing rationale for the compensation, benefits and incentive package outlined in the offer letter. The letter is to an electrical engineer with five years’ work experience. Bibliography lists 4 sources.
Filename: KShrJobOffer.rtf

Position Statement: Discriminatory Practice
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A 5 page paper providing a position statement from Foxtrots Drugs to the Equal Employment Opportunity Commission (EEOC) in response to a complaint of discriminatory hiring practices for the position of pharmacist in retail Foxtrots stores. Written in the form of a memo, the paper lists the plan that Foxtrots will follow in conducting an internal investigation, and pledges that Foxtrots will accept the findings of a mediator in the case. Bibliography lists 3 sources.
Filename: KShrEEOpharm.rtf

Positioning
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This 4 page paper looks at the concept and practice of positioning and the way in which it is interdependent with many other marketing concepts. The paper discusses the role of positioning in the context of the broader marketing environment and presents some of the interdependencies as a mind map. The bibliography cites 1 source.
Filename: TEposition.rtf

Positioning and Segmentation for a Collage
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This 17 page paper examines a collage of further education to asses how it may increase the student numbers. The paper starts with background information about the industry sector, and then looks at how positioning should be determined and the role of segmentation of potential student groups. The bibliography cites 14 sources.
Filename: TEcollagem.rtf

Positioning and Target Market Analysis of Krispy Kreme Doughnuts Inc.
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This 5 page paper is written in two parts. The first part defines the specific target markets of Krispy Kreme, using both detailed demographics and psychographics. The second part of the paper draws a perceptual map to help place the company in the most advantageous position. The bibliography cites 5 sources.
Filename: TEKKrem1.rtf

Positioning and the 4 P's
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This 4 page paper is written in two parts. The first part considers how position should be determined for a new product by looking at aspects such as the potential market, the resources and capabilities of the company and the lifecycle stage of the product. The second part of the paper looks at the 4 P's of product, price, placement and promotion then considers how these may be manipulated for a highly differentiated product. The bibliography cites 2 sources.
Filename: TEpositn4.rtf

Positioning Frigidaire
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A 4 page paper developing a positioning statement for this home appliance foundation brand. The paper concludes that Frigidaire should strive to retain and promote its image of quality and longevity. Its parent Electrolux needs to make Frigidaire more accessible, without placing it in the realm of the mass market. It needs to be positioned as an upgrade choice in new homes and as a step up in replacement choices, retaining its higher – but still accessible – price within its competitive range. Bibliography lists 5 sources.
Filename: KSmktgFrigidaire.rtf

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