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Papers On Business - Management
Page 1108 of 1610
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Product Management: The Mobile Printer
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An 18 page paper providing a product management plan for a versatile printer to be used with handheld and laptop computers. There is need for printers that are light enough to be truly portable and durable enough that they can withstand the shocks they may receive in being moved regularly. The company has developed such a printer, one that fills the gap left by similar products that already exist. The paper describes opportunity identification and selection; concept generation; concept/project evaluation; development; and launch. It includes a project plan for the test marketing phase and a capital budget analysis for the first three years of operation. The project is a modest one, in part because of the limited penetration of handheld computers to date. The advantage to the company in pursuing this project now is that it fills a specific need and has the ability to gain first-mover advantage in the industry. Bibliography lists 9 sources.
Filename: KSmktgMobPrint18.rtf
Product Mix and Advantage at AAFES
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A 5 page paper discussing product mix and product advantage at Amy and Air Force Exchange Services (AAFES), the company that operates post exchange (PX) stores on military bases and wherever US military personnel are found. Because AAFES sells to military families only, its primary target markets are military personnel within the United States; military personnel outside the United States; and retired military personnel no longer on active duty. The paper discusses its concentration on food, electronics and household items. Bibliography lists 3 sources.
Filename: KSmktgAAFESprod.rtf
Product Operations Management and Services Operations Management
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This 7 page paper considers the differences in management of a company selling products and companies providing services from the perspective of an operations manager. The paper looks at the similarities in the way customer satisfaction needs t be created and discusses the tools that could be utilized to ensure that the services are meeting the market needs. The bibliography cites 10 sources.
Filename: TEprodserv.rtf
Product Placement
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A 3 page research paper/essay that addresses product placement in films or sitcoms. Companies spend millions of their advertising dollars in order for their products to be seen in films and television shows. AOL, for example, reportedly spent between $3 and $6 million to be featured as the online email provider in You’ve Got Mail (Giovani, 1999). This huge sum and the practice of product placement in general bring up several questions, such as whether or not this is an effective way for businesses to spend their advertising dollars. Additionally, there is also the question as to how product placement should be viewed from an artistic standpoint. Bibliography lists 3 sources.
Filename: khpropl2.rtf
Product Placement /CDC summation
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A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. The second part of the paper consists of short 1 page summation of an article on physical activity from the CDC. Bibliography lists 4 sources.
Filename: khpropl.rtf
Product Placement in Films
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A 9 page paper which examines product placemtn in films. The films examined are "Dawn of the Dead," "E.T.," "Minority Report," and Tim Burton's "Batman." Bibliography lists 5 sources.
Filename: RAprdcmv.rtf
Product Recalls
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This 3 page paper discusses various aspects of the recall of the “Curious George” dolls on November 7, 2007. Bibliography lists 4 sources.
Filename: HVPrRcll.rtf
Product Segmentation Strategy
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A 5 page paper determining marketing segmentation for the Xerox DC420, a multifunction machine with capability for digital printing, faxing, copying and scanning. The product is intended for the mid-sized business and can be upgraded as customer needs change. The paper provides product description; demographic and psychographic profiles; and a perceptual map. Bibliography lists 3 sources.
Filename: KSmktgSegmX.rtf
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