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Papers On Business - Management
Page 1122 of 1610

PROMOTIONAL CONTEST - SELLING A BOOK
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This 3-page paper provides a proposal on a contest that helps spur book sales.
Filename: MTpromcont.rtf

Promotional Strategies for Athletic Footwear
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10 pages. The purpose of this paper is to create two promotional strategies for athletic footwear. One of these strategies will be to use classical conditioning, and the other strategy will be with the us of instrumental conditioning. Each strategy will explain the learning theory, the promotion itself and how it illustrates the respective theory in action. In addition it will state why that strategy would be selected for the target consumer along with sample advertising copy. Bibliography lists 7 sources.
Filename: JGApromy.wps

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL
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This 3-page paper provides information about promotion and sales programs, as well as an analysis about the tutorial in question. Bibliography lists 3 sources.
Filename: MTprodectu.rtf

Propaganda & Advertising # 2
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A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.
Filename: Propadv.wps

Propaganda in Advertising
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An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources.
Filename: Advprop.doc

PROPERLY MONITORING A TEMP WORKFORCE
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This 4-page paper focuses on the use of mentoring in order to motivate and retain a temporary work force. Bibliography lists 1 source.
Filename: MTteminf.rtf

Property Encroachment
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5 pages in length. Charlie Contractor contracted with Adam Apartment to build a high rise apartment on Adam's property. The project was finished on time. Prior to receiving a Certificate of Occupancy, it was discovered that the apartment was built five feet onto the neighboring property of Bill. Charlie offered to buy the additional five feet of property from Bill but he refused, because removing five feet from Bill's property would prevent Bill from building on his own property. Adam also tried to no avail. Due to a logistical error on Charlie's part, it appeared as though Adam was going to have to rebuild the entire apartment complex – but at whose expense? Bibliography lists 5 sources.
Filename: TLC5feet.wps

Proportion of Debt in Total Capital Structure: Effect on Firm Value
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A 13 page paper discussing the effect of debt on the value of the firm, with a focus on the financial services industry and using Citibank as an example. As Citibank’s debt load has risen, so has its stock price and therefore its firm value. Because Citibank’s debt has increased to finance acquisitions, however, its assets also have increased during the same period. Citibank’s current ratio always remains at or around 1.0, indicating that it has not taken on more debt than can be beneficial. Certainly other factors enter into changes in firm value, but analysts view increasing debt financing of growth activities as a positive approach to conducting business. Bibliography lists 19 sources.
Filename: KSfinDebtCapStruc.rtf

Page 1122 of 1610
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