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Papers On Business - Management
Page 1128 of 1610

Psychology of Tourism
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A 6 page paper discussing using psychological knowledge in marketing and providing services. The tourism industry formerly was able to operate on the “if you build it, they will come” philosophy, but it no longer has that luxury. Tourism has been forced in recent years to join the ranks of all other types of businesses, particularly in actively marketing to the target group it most wants to attract. Assessing marketing and service needs from the perspective of personality and psychology can assist organizations within the travel industry in achieving and maintaining greater success. Bibliography lists 10 sources.
Filename: KSpsychTravel.rtf

Psychometrics in human resource development
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A paper which assesses whether psychometrics should play a more significant part in human resource development, and considers the aims and objectives of HRD itself as well as current models of psychometrics which might be particularly appropriate to those aims. Bibliography lists 6 sources.
Filename: JL2psychom.rtf

Public Administration: Discretionist vs Instrumentalist
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A 3 page review of the discretionist view of public administration first elucidated on by Carl Friedrich in 1940. This paper contrast that view to that of instrumentalist view presented by Herman Finer in 1941. Bibliography lists 1 source.
Filename: PPpublicAdmin.rtf

Public Communications at Gap and Ford Motor Company
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An 8 page paper discussing Gap’s sweatshop and Ford’s tire issues, and comparing the manner in which each company chose to address the problems before them. Ford was no more forthcoming about the matter than Gap was about the sweatshops, but it managed the problem in such a way that the public believed that Ford was acting on the problem as soon as it had become apparent. Bibliography lists 10 sources.
Filename: KScommGapFord.rtf

Public Human Resource Management
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A 9 page paper. Specific issues within public human resource management are investigated, including: issues facing public human resource managers, job analyses - why and how, and performance based compensation plans, including their relationship to expectancy and equity theories. Bibliography lists 7 sources.
Filename: PGhrm3.rtf

Public Opinions of Microsoft
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7 pages. Because of the legal problems and many legal battles fought by Microsoft in the past several years, Microsoft has seemingly taken a hit on the chin as far as its public image. In this paper we look at the facts behind the current image Microsoft has with the general public, and how it is going about handling this image. Bibliography lists 15 sources.
Filename: JGApubms.wps

Public Organizations and Management
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This 5 page paper considers how we may see public organizations and how the structure and management should be seen n terms of a service for the public. The bibliography cites 4 sources.
Filename: TEpbmgmt.rtf

Public Personnel Management
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This 8 page paper considers how HRM manifests in public bodies. The similarities and differences with commercial entities are considered and then theories of public HRM are discussed, looking at issues such as traditional and out of fashion ideas of the need for stability and the support given to this from modern studies as well as the desire for innovation and change within this sector. The bibliography cites 13 sources.
Filename: TEpublichrm.rtf

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