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Papers On Business - Management
Page 1130 of 1610

Public Relations and the Media
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A paper which considers the relationship between public relations campaigns and the media, with particular reference to the value of the interactive media in the present day. Bibliography lists 5 sources
Filename: JLPR.rtf

Public Relations at Naquurug Corp.
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A 5 page paper assessing the use of the public relations portion of the promotion "P" of the marketing mix. Effective use and management of public relations efforts are ongoing and never ending. Organizations may orchestrate specific efforts in unusual times, but the most effective use of public relations efforts are those that put meaning behind the words. Bibliography lists 2 sources.
Filename: KSmktgPRnaq.rtf

Public Relations For Solving Business Problems
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A 9 page paper on public relations. Seemingly only for political parties, very big business or very big Hollywood-style bank accounts, small businesses also stand to gain meaningful benefits from the services of public relations consultants. The writer of this paper presents a case study in public relations in which a business is confronted with having to convince the public to continue to shop in pet stores after animals had been dying from a bacterial disease known as Psittacosis. Bibliography lists 8 sources.
Filename: Psittaco.wps

Public Relations for the Puerto Rico Hurricanes
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A 7 page paper presenting a PR plan for a new soccer team for Puerto Rico, to be aligned with Major League Soccer. The paper discusses objectives, risks, tactical planning and provides a press release. Bibliography lists 5 sources.
Filename: KSmktgPRsoccr.rtf

Public Relations in France and the United States
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6 pages. Public relations agencies today are relying more and more on information technology to help them individualize their services and keep them up to date technologically. This paper will examine the way public relations agencies are using technology not only in the United States but also in France. This comparison will give the reader a glimpse into the comparisons between the countries and whether or not there exists any exaggerated difference in the way these countries perform public relations services. Bibliography lists 8 sources.
Filename: JGAprfrn.wps

Public Relations Problem: Odwalla Inc.
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A 4 page paper that explores the public relations problems Odwalla faced when their apple juice products were found to contain the E. coli bacteria. Bibliography lists 3 sources.
Filename: PGodwal.wps

Public Relations Skills
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This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.
Filename: SA038PR.rtf

PUBLIC RELATIONS, ADVERTISING, AND PRESS RELEASES, OH MY
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This 8 page paper addresses the full public relations strategy, including promotional give aways, advertising, demographics, sample press releases, and dealing with the media. Bibliography lists 5 sources.
Filename: MBpub.rtf

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