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Papers On Business - Management
Page 1174 of 1610

Review: “The Core Competence of the Corporation”
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A 4 page paper reviewing this 1990 article appearing in the Harvard Business Review. As a whole, the authors provide a concise view of the issue of core competency that yet manages to provide enough detail to make it practically useful. The article can be used as a broad guide for establishing a business case, but it also can be used at high-level implementation. Bibliography lists 2 sources.
Filename: KSmgmtCoreComp.rtf

REVIEW: THERE’S NO SUCH THING AS BUSINESS ETHICS
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This 9-page paper is a book review on Maxwell's There's No Such Thing as "Business Ethics:" There's Only One Rule.
Filename: MTbrbuet.rtf

Reviewing "The Empowerment Gap / Hype vs. Reality"
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A 5 page paper reviewing this article from a 1997 article appearing in Management Review. The author's premise and reason for writing the article was to refute myths surrounding empowerment in the workplace. It has become one of the most common buzzwords of late, but like some other concepts, many businesses feel that they have to try the latest management concepts. The paper also presents suggestions for further study, based on points raised in the article. Bibliography lists 1 source.
Filename: Empower.wps

Reviewing a Tendered Proposal
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This 5 page paper is based on a case study provided by the student where a company, NRC, are tendering for a security contract. The paper considers the questions that need to be asked and the infarction that might be needed in order to evaluate the tender.
Filename: TEtendcs.wps

Reviewing an Article on Podcasting
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This 3 page paper looks at an article supplied by the student and answers questions concerning the way this article is written, look at the introduction, the thesis, the contents and the conclusion. The bibliography cites 1 source.
Filename: TEpodart.rtf

Reviewing Research into SME’s Low Take-up of E-Commerce
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This 6 page paper reviews the research undertaken in Australia in the report “Taking the Plunge 2000; Sink or Swim”. The paper looked at the level of participation in e-commerce by small to medium sized enterprises. The desk research and the primary research is critiqued with improvements suggested. The bibliography cites 1 source.
Filename: TEsmeEcom.rtf

Reviews of "Increasing Customer Retention Potential" and "Marketing Myopia"
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A 3 page paper reviewing 2 articles. The customer retention article addresses the banking industry; the other is a 1998 assessment of nine types of myopia common to health care. Each has lessons for a wide range of industries, including the message that retaining a customer is far less costly than attracting and developing a new one. Bibliography lists 2 sources.
Filename: KSmktArtRevKas.rtf

Reviving and Re-launching Wendy's
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This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing poorly compared to competitors such as McDonalds and Burger King. The paper starts by considering the potential reasons for the lackluster performance, the brands existing competences and forms of differentiation and then looks at how the brand could be marketed more productivity in the current marketing place. This includes defining a target market and presenting a new marketing campaign. The bibliography cites 4 sources.
Filename: TEwendy.rtf

Page 1174 of 1610
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