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Papers On Business - Management
Page 1185 of 1610

Royal Mail Marketing Mix
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This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and looks at product, price, placement and promotion, people, process and physical evidence. Each element is considered separately and in-depth. The bibliography cites 20 sources.
Filename: TEroyalmail.rtf

Royal Mail; Risk Exposure and Management
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In January 2006 the Royal Mail lost its monopoly on mail deliveries in the UK. This 21 page paper examines the position of the compnay, looking at the different influencing factors and considers the risks it is facing and how the Royal Mail, which runs the Post Offices, is managing risks. The bibliography cites 20 sources.
Filename: TERmailrisk.rtf

Royal Philips Electronics NV; A Case Study
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This 14 page paper answers questions on a case study supplied by the student. The case is the electrical compnay Philips which has faced many problems over the last decade. The paper includes a Porters Five Forces analysis and considering of how the compnay could improve its’ position by looking at the value chain.
Filename: TEphilips.rtf

Royal Sporting House and Marketing Management
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This 10 page report discusses Royal Sporting House, the sporting goods company headquartered in Singapore that is listed as one of Singapore’s top fifty, enterprising, privately-held companies. Royal Sporting House (RSH) was established in 1977 as a sporting goods retailer with the exclusive rights to all Reebok footwear in Singapore. In addition, it distributes almost thirty other brands including Doc Martens, Rockport, Mizuno, Wilson, and Spalding. In 2000, Royal Sporting House has announced its intention to expand into new markets as well as invest in Internet-related enterprises. Bibliography lists 12 sources.
Filename: BWroymkt.wps

Rubber Industry / Present & Future
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An 8 page research paper that looks at the rubber industry, both the tire and nontire industry. Nine companies control the overwhelming proportion of the tire industry and ten companies control the nontire industry. There are two major challenges facing the tire industry: the disposal of discarded tires which poses an environmental threat and the fact that tires are lasting longer decreasing the demand for replacement tires. Still, the nontire and the tire industries as well as natural rubber and synthetic rubber are well positioned for the future. Demand will not decrease for these products. Bibliography lists 6 sources.
Filename: Rubbind.wps

RubberAll-Beltway: Producing Fan Belts for Major Manufacturers
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8 pages. This model paper will give the student an excellent sample of a situational analysis as well as the marketing strategy and existing marketing for the hypothetical company RubberAll-Beltway fanbelts which are sold to major auto manufacturers to place in their final product. Bibliography lists 5 sources.
Filename: JGAboprp.wps

Rural Tourism and Soft System Modelling in Australia
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This 7 page paper considers the subject of rural tourism and the problem of choosing the right channel of distribution. This paper looks at a case study in Australia; Carrick Hill, how this is marketed and the way in which soft systems modelling is well suited to this case. The bibliography cites 9 sources.
Filename: TErurtor.rtf

Rural Tourism; The Case of Evans and Tate
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This 7 page paper examines how rural tourism and soft system modelling manifest the case of the Redbrook Vineyard visitors centre belonging to the Australian wine company Evans and Tate. The bibliography cites 9 sources.
Filename: TEevanta.rtf

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