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Papers On Business - Management
Page 1198 of 1610
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SCRUBBING BUBBLES AND MARKETING COMMUNICATION
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This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner brand. Bibliography lists 1 source.
Filename: MTsbmarket.rtf
Seagate's Morale-Athon
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This 3 page paper reviews an article by Sarah Max that reports on this rigorous team building even Seagate offers each year. The essay discusses the weeklong event, including what participants must do and comments on what the company hopes to gain from such an expensive team building week and how the event motivates other employees. Bibliography lists 2 sources.
Filename: PGsgnz.rtf
Sears (Questions and Answers)
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This 5 page paper examines Sears and how it has been more interested in e-commerce. Bibliography lists 6 sources.
Filename: SA911srs.rtf
Sears Acquires Lands' End
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This 6 page paper discusses Sears acquisition of Lands' End. Data regarding the terms of the deal are reported. The benefits to each company are discussed, for instance, Sears has never had a successful clothing line and Lands' End will greatly expand their customer base. The concerns and risks are also discussed. Bibliography lists 10 sources.
Filename: PGsrlnd.rtf
Sears Roebuck - Strategic Audit
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A 4 page paper that offers a brief strategic audit of Sears Roebuck & Co. The essay discusses the acquisition of Lands' End and presents a SWOT of Sears. Other external factors, such as social values and technology are mentioned. Bibliography lists 5 sources.
Filename: PGsrsad.rtf
Sears, Roebuck SWOT
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This 6 page paper is a traditional SWOT analysis of Sears Roebuck & Company. Bibliography lists 1 source.
Filename: HVSears.rtf
SEARS-KMART MERGER
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This 7-page paper discusses various aspects of the merger between Sears and Kmart, including streamlining of economies of scale, consumers, markets, supply chain logistics and how workers will be integrated. Bibliography lists 4 sources.
Filename: MTseakma.rtf
Sears: The Fall of a Great Empire
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A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Filename: PPsears.rtf
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