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Papers On Business - Management
Page 1204 of 1610

Selling Goods to China for the Beijing Olympics
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This 19 page presents a report to support the idea of an Australian firm selling merchandising goods such as T-shirts and baseball caps in China in the run up to the 2008 Beijing Olympics. The paper starts by considering China as a destination for a business venture, looking at aspects of the countries culture and economy that impact on the potential of the business plan, for example the increase in the Chinese middle classes who may buy the products. The paper then considers the impact that the Olympic Games may have on the area and the way it may influence setting up and operating in the area. The last section of the paper proposes entering the market making use of a joint venture strategy. The bibliography cites 18 sources.
Filename: TEbejingol.rtf

Selling Hershey's Chocolate to the Germans / Should it be Done ?
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In this 16 page paper, the writer analyzes the possibility of selling Hershey's Milk Chocolate to the Germans. An historic overview of the Hershey company is provided as are social, economic, & political demographics for Germany. Common difficulties and "barriers to entry" in Germany are examined as well as the important social and economic considerations that American companies must be cognizant of when attempting to market products there. Price, product, and promotion in Germany are elaborated upon as is the relevant issue of supply & demand. Bibliography lists more than 12 sources.
Filename: Mktggerm.wps

Selling Logic To KikiCars, Inc.
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A 4 page sales presentation plan for $1,000 worth of radio promotion to a mid-size car dealership. The radio station sales rep attempts to approach the dealership's manager with a plea for logic: leave existing advertising in place, but run a specific spot on our station promoting a special that is advertised through no other outlet. In that way, you can judge for yourself the effectiveness of advertising with us and see that we truly do produce the results we claim. Sell-it.wps
Filename: Sell-it.wps

Selling Makeup to the Chinese
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This 20 page paper examines China as a potential destination for the setting up of a company to manufacture and sell makeup and cosmetics. The first half of the paper is a general market assessment, looking at the macro environment, including the economic, political cultural, competitive and labour conditions. The second half of the paper looks at the cosmetics market in the country, including the market profile and consideration of the best way for a company to enter and compete in the market. The bibliography cites 11 sources.
Filename: TEmakechina.rtf

Selling Mary Kay
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A 3 page paper trying to sell Mary Kay Cosmetics to Jennie. The paper offers a typical Mary Kay “Skincare class,” followed by the consultant’s discussion with Jennie. The paper has been written according to a prohition of all personal pronous. Bibliography lists 3 sources.
Filename: KSmktgMKay.rtf

Selling Music Over the Internet
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A 12 page paper discussing the websites of Amazon.com, CDNow, TowerRecords and Black Star. Each of these companies has its own specific focus and its own specialty. Choosing to specialize in some aspect of its industry enables each to avoid competing solely on price, a condition that all businesses need to avoid if they are to maintain competitive advantage. Each of these companies appears to be operating from that perspective. Bibliography lists 7 sources.
Filename: KSonlMusSell.wps

Selling on the Internet
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A 5 page paper which discusses several aspects of the Internet and promoting a product on the Internet. Information in relationship to the most involved countries is included, as well as information regarding the number of users. The pros and cons of advertising or promoting on the Internet is discussed through simple descriptions as well as through a discussion of market segmentation and a SWOT analysis. Bibliography lists 2 sources.
Filename: RAsell.wps

Selling Pokemon to the West
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This 5 page paper looks at the way that Pokémon was adapted and sold to children in the US using cartoons and television. The paper discussed the marketing strategy that was used, looks at the way demand was created and discusses whether or not this is a product that could have a long life. Parallels are made with the marketing of Disney. The bibliography cites 4 sources.
Filename: TEpokemon.rtf

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