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Papers On Business - Management
Page 1229 of 1610

Social Influences on Marketing; Winning and Retaining Customer Loyalty
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This 22 page paper looks at the way firms compete in order to create and then retain loyal customers with specific attention paid to the use of loyalty schemes. Social values and buying patterns have changed and loyalty from customers is difficult to obtain. The use of differentiation and the creation of loyalty schemes have met with mixed success. The paper considers how and why they may be used as well as the disadvantages that may be associated with their use. The bibliography cites 25 sources.
Filename: TEretainloy.rtf

Social Informatics
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This 4 page paper looks at what is meant by social informatics, how it compares to technological determinism, the way it is researched and how it can be used. The bibliography cites 4 sources.
Filename: TEsocinfo.rtf

Social Issues and Actions of American Airlines
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5 pages in length. American Airlines is one of the world's most well-known passenger airlines. In today's highly competitive airline market, American clearly stays near the top in its field. But as technology progresses, so do the social implications and problems associated with getting travelers safely from point A to point B. This paper reflects on these and other issues and how the Airlines deal with them. Bibliography lists 4 sources.
Filename: JGAsocbz.wps

Social Networking and its Future Implications for a Non Profit Making Organization
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This 22 page paper considers the potential impact that social networking may have on a non profit organization. After an introduction the paper considers three different methodologies before choosing one, and then looks at what is meant by social networking and the way it is undertaken and influencing society already. The paper then moves on to a consequence analysis, discuses the way it will impact in planning by looking at soft systems methodology and finally considering ethical implications. The bibliography cites 17 sources.
Filename: TEsocnet.rtf

Social Networking and the Learning Organization
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A 6 page paper discussing the potential benefit of using the equivalent of the social network within an organization. Dell has IdeaStorm; Starbucks operates My Starbucks Idea; and the Federal Reserve Bank of Cleveland uses one to share information internally. A specific-use network modeled after a purely social network can be of direct benefit to the organization supporting and providing it. Idea exchange can result in knowledge greater than the sum of its information parts, and the social network setting provides a venue for that exchange. Bibliography lists 7 sources.
Filename: KSmgLrnOrgSoc.rtf

Social Reflection Of 1940's Print Advertisements
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7 pages in length. While print advertisements of the 1940's were significantly reflective of the advancements of war and technology, there was an even more obvious social aspect surrounding the marketing format: gender bias. Based upon a handful of advertisements from that period, the writer discusses that if the product in question were not a kitchen appliance or some other home improvement product, women would have no pertinent place in the overall marketing component. Even automobile advertisements were directed plainly and most unabashedly toward men, who were always considered to be at home in the "driver's seat." Bibliography lists 6 sources.
Filename: TLC1940.wps

Social Responsibility
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5 pages in length. Humanity has turned into a selfish, egotistical and myopic entity. No longer are people more concerned with others than they are with themselves. This move away from benevolence has caused considerable harm to man's reputation, as well as to the manner in which people interact. However, there does not appear to be any signs of significant change to this gross lack of social responsibility; therefore, it is safe to assume that mankind will continue down the road of self-centeredness. The writer interprets a paragraph as it relates to social responsibility. Bibliography lists 2 sources.
Filename: Socrespn.wps

Social Responsibility and Global Organizations
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A 4 page review of the definition, expectations, and benefits of corporate social responsibility. Bibliography lists 3 sources.
Filename: PPbusSocialResponsibility.rtf

Page 1229 of 1610
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