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Papers On Business - Management
Page 1233 of 1610

Sonic, Incorporated [Fast Food]
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This 6 page paper analyzes the Sonic company exploring the reasons for their success. Sonic occupies an enviable fifth position in the hamburger section of the fast food restaurant industry. That position has been solid since 1987 due to the efforts of the CEO who took over that year. The paper ends with recommendations for Sonic to consider.
Filename: Sonic.wps

SONIC, PDA AND MARKETING STRATEGIES
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This 15-page paper is a case study on a fictious compay called Sonic, and how it markets its PDAs. Topics discussed include marketing communications, channel strategy and post-sales service. Bibliography lists 8 sources.
Filename: MTsonpda.rtf

SONY AND CORPORATE RESTRUCTURE
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This 15-page paper discusses restructuring at Sony Corp., and determines if corporate restructuring is in the best interest of corporations in general. Bibliography lists 21 sources.
Filename: MTsonres.rtf

Sony Corporation - Organizational Analysis
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This 11 page paper is divided into two parts, each of which responds to specific aspects of the company. Part 1 provides a basic overview of the company, including specific data and the history of the company. Part 2 discusses different questions regarding management, employees, quality assurance, employee training and more. Bibliography lists 12 sources.
Filename: PGsony08.RTF

SONY CORPORATION AND THE LATE 1990S
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This 5-page paper focuses on Sony Corp. and its strategies between 1997 and 1998. Also included is an analysis of the effectiveness of these particular business strategies, and why they worked (or didn't). Bibliography lists 3 sources.
Filename: MTsonyco.rtf

Sony Corporation: the Digital Camera
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A 5 page paper discussing Sony's approach to digital photography. Sony is a consumer electronics firm, yet its digital camera directly competes with firms in the photography industry. Fuji and Kodak lead that industry, and each film-based company has suffered in the growing shift to digital technology. The paper offers Sony history in discovering that all three competitors continue to make substantial contribution to technological advances in the digital camera industry. Sony's direct competition with the other two can be expected to increase in the future. Bibliography lists 4 sources.
Filename: KSsonyCamera.rtf

Sony Ericsson
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This 5 page paper looks at the Sony Ericsson joint venture, looking the background of Ericsson as the technology provider and examining the target market before considering the competitors and their markets. The paper ends with an outline marketing campaign suggestion. The bibliography cites 4 sources.
Filename: TEsonyeric.rtf

Sony Ericsson Marketing
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A 3 page paper that discusses the effectiveness of this company's marketing campaigns. The writer reports an award the company won, the innovative strategy to create one advertisement and the company's tie-in with Bond films. Bibliography lists 4 sources.
Filename: PGsnye.rtf

Page 1233 of 1610
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