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Papers On Business - Management
Page 1237 of 1610

Southwest Airlines as a Learning Organization
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A 4 page paper assessing Southwest Airlines on the characteristics of a learning organization as defined by Sandra Kerka (1995). Kerka (1995) defines six characteristics; Southwest Airlines possesses at least five of them. Bibliography lists 9 sources.
Filename: KSmgOrgLrnPrin.rtf

Southwest Airlines E-Commerce
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A 9 page paper. Following a brief introduction to Southwest Airlines, the writer discusses the company's entrance to Online reservations and ticketing and the growth of this particular option for consumers. Southwest makes Online ticketing especially attractive by offering weekly Online-only specials that include discounted fares on selected routes and often other perks. The writer reports the upgrades made to the system in 2000 and the proportion of total sales from its Web site. A SWOT incorporates factors of the company but focuses on the e-commerce aspect. The essay also discusses the overriding principles upon which strategic management are based. Bibliography lists 11 sources.
Filename: PGswwb.rtf

Southwest Airlines in 2008
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A 6 page paper providing a SWOT analysis and strategy implementation and evaluation plan for Southwest Airlines after experiencing its first losing quarter in 17 years. The paper recommends that the airline increase its airfreight business and develop new business relationships with new-breed travel agents. Strengthening weaker areas while maintaining the Southwest climate and culture is the challenge, but one Southwest has risen to in the past. Bibliography lists 6 sources.
Filename: KSairSWA08.rtf

Southwest Airlines Procurement Process
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This 4 page paper explains the procurement process at Southwest Airlines and relates that process to a six step process included in the student's textbook. Those steps include: define goods to be procured; Select bidders, prepare bid proposal, evaluate bids and award contract, contract management and close out contract. Bibliography lists 1 source.
Filename: PGswapr.rtf

Southwest Airlines Strategy And Human Resource Management
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A 15 page paper. Southwest is the only airline in the industry has been profitable for 33 consecutive years and the only one that has been profitable since 9/11. The reasons for their remarkable success must be attributed to putting in practice their core beliefs, the primary one being to have happy employees. This essay discusses the company's human resource management, their business strategy and the relationship between the two. Bibliography lists 15 sources.
Filename: PGswa506.rtf

Southwest Airlines' "Place" Component
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A 3 page paper discussing the "place" component of Southwest's marketing mix. Currently, Southwest retains its competitive advantage in "place," but it is experiencing increasing difficulty as it competes against the legacy carriers that with bankruptcy protection have made deep cost cuts and have secured impressive concessions from labor unions. The result for Southwest is that its costs are much higher than its competitors. Though it still leads its industry in all respects, those competitors are closing the gap. Bibliography lists 3 sources.
Filename: KSairSWAplace.rtf

Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
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A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

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