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Papers On Business - Management
Page 1247 of 1610

Starbucks (Case Study Analysis)
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This 6 page paper examines a case study provided by a student. The future of Starbucks is evaluated. Which direction should it go? Three alternatives are discussed. Bibliography lists 2 sources.
Filename: SA603Sta.rtf

Starbucks - Organizational Behavior Concepts
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A 6 page paper. This essay discusses three organizational behavior concepts as they are practiced by Starbucks: employee motivation, organizational structure and decision making. The writer includes Starbucks' recent problems and their reorganization plan. Bibliography lists 8 sources.
Filename: PGsrbob.RTF

STARBUCKS -- CASE STUDY
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This 3-page paper involves a case study of Starbucks, including strategies the company chose and the potential risk of such strategies.
Filename: MTstacas.rtf

Starbucks 2004
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A 7 page paper using a case to identify the most critical risks that Howard Schultz has taken with Starbucks, whether they were successful and why they were or were not. There are many risks to choose from, because it appears from the case that one of Schultz's favorite pastimes is taking risks. The paper identifies and discusses 8 identified risks. Bibliography lists 2 sources.
Filename: KSstarbux2004.rtf

Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
Filename: TEstarad.rtf

Starbucks Analysis
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This 4 page paper introduces Starbucks, reporting their total revenues for 2002 and the number of shops the company operates. The writer then comments about Starbucks operations in terms of the nine dimensions of organizational innovation: change, challenge, customers focus, creativity, communication, collaboration, completion, contemplation and culture. Bibliography lists 5 sources.
Filename: PGstr9d.rtf

Starbucks Analysis
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A 5 page paper. The writer addresses these topics: organizational structure, leadership style, fiscal status, improvement activities, culture, diversity, and corporate social responsibility. Data include latest fiscal report and numbers of retail outlets in how many countries. Bibliography lists 14 sources.
Filename: PGstrbk05.rtf

Starbucks and Dunkin’ Donuts
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A 5 page paper discussing the treading of Dunkin’ Donuts on Starbucks’ specialty coffee territory, and Starbucks’ move to urban areas through Magic Johnson’s national chain of franchise restaurants. Dunkin’ Donuts does not elevate its image by adding more affordable lattes to its menu, but rather appears to offer a cheapened version of the “real” thing. Starbucks’ products are viewed as being luxurious, but a $4 cup of coffee (as opposed to Dunkin’ Donuts’ $3) is an affordable luxury in which even low-income people can indulge occasionally. Bibliography lists 2 sources.
Filename: KSmktgStarDunkin.rtf

Page 1247 of 1610
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