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Papers On Business - Management
Page 1248 of 1610

STARBUCKS AND STRATEGY
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This 4-page paper provides an overview of Starbucks' strategy and ethics. Bibliography lists 2 sources.
Filename: MTstarstrg.rtf

Starbucks at 11,000 and Counting
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An 11 page paper providing Starbucks' two mission statements (one for business and one for environmental concerns); history of the company; a SWOT analysis; a cash flow analysis; an industry overview; and a review of Starbucks' strategic plan. Bibliography lists 7 sources.
Filename: KSstarbucks11k.rtf

Starbucks at 11,000 and Counting
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A 16 page paper providing Starbucks' two mission statements (one for business and one for environmental concerns); history of the company; a SWOT analysis; a cash flow analysis; an industry overview; and a review of Starbucks' strategic plan. Bibliography lists 8 sources.
Filename: KSstarbucks11k2.rtf

Starbucks Case Study
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This 6 page paper considers the case Starbucks. The paper answers for questions posed by the student. The first looks at the controllable and not controllable element is the companies faced while entering a global market. The second question considers the sources risk faced by the company, the third critiques of Starbucks overall corporate strategy and the last question discusses the way Starbucks could improve profitability in Japan. The bibliography cites two sources.
Filename: TEstarIM.rtf

Starbucks Case Study
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This 16 page paper looks at the company Starbucks, and considers issues such as environmental factors with the use of a PEST and SWOT analysis as well as the structure and social culture of the company. The bibliography cites 11 sources.
Filename: TEcaseStar.rtf

Starbucks Case Study
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This 19 page analytical paper examines Starbucks, the well known international coffee chain. Based on a case study written in 1996 the paper presents an in-dept SWOT analysis for the company for that period of time. The paper then presents some potential strategies for the future and makes recommendations. The bibliography cites 6 sources.
Filename: TEstarbuckswot.rtf

Starbucks Coffee (Product Life Cycle Analysis)
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This 3 page paper evaluates Starbucks. Concepts such as the product life cycle and marketing mix are discussed. Recommendations are made. Bibliography lists 3 sources.
Filename: SA614Str.rtf

Starbucks Coffee at McDonald’s
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A 6 page paper discussing Ivey Case 98M006, Starbucks. McDonald’s has made another attempt to persuade Starbucks to allow it to carry Starbucks’ coffee in its restaurants, at a time when Starbucks’ senior management is examining the company’s prospects for growth in the future. Doing business with McDonald’s certainly would increase Starbucks’ short-term revenues, but such close association with fast food appears to carry promise of damaging Starbucks’ existing image and brand equity. The paper recommends that Starbucks reject McDonald’s overtures in the interest of protecting its brand equity. Bibliography lists 3 sources.
Filename: KSmgStarMcD.rtf

Page 1248 of 1610
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