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Papers On Business - Management
Page 1252 of 1610

Starbucks' Market Share and New Competition
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A 6 page paper analyzing what keeps Starbucks in the market lead in an extremely competitive market area. The company has grown at a rate of more than 50% every year since 1987, and shows no sign of slowing. They opened a store a day in 1996 and intend to be at the 2,000 mark by the year 2000. Called predatory by some, Starbucks has maintained their growth rate in much the same way as WalMart on its way to becoming a giant. Bibliography lists 7 sources.
Filename: Starbuck.wps

Starbucks' Mission Statement
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A 3 page paper analyzing the mission statement of this popular coffee vendor. Starbucks' mission statement is meaningful, valuable and to-the-point. It avoids grandiosity, and it is not restrictive aside from keeping the company on the path it has set for itself. Bibliography lists 3 sources.
Filename: KSmgStarMisStmt.rtf

Starbucks' Strategy
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An 8 page paper discussing economic, social and technological forces affecting Starbucks' strategy, followed by a discussion of the firm's strategy at firm and business levels. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 3 sources.
Filename: KSmgmtStarStrat.rtf

Starbucks’ Promotional Tactics
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A 7 page paper discussing logistics marketing at Starbucks. Those holding that position will buy Starbucks’ products regardless of the price (within reason); there are things the company can do to mitigate others’ criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the suggestion here is that Starbucks should assume a supportive role in areas in which it purchases its coffee. Bibliography lists 5 sources.
Filename: KSmktgStarPro.rtf

Starbucks’ Recycled Coffee Cups
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A 3 page overview of this company’s recycling efforts. This paper examines the many considerations involved in the production of a food package out of recycled wastes. Bibliography lists 2 sources.
Filename: PPstarbucksCupHolder.rtf

STARBUCKS, GLOBAL EXPANSION AND CHINA
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This 3-page paper focuses on Starbucks' expansion (with emphasis on China) as well as some problems it has faced in expanding. Bibliography lists 2 sources
Filename: MTstarchin.rtf

STARBUCKS, GLOBALIZATION AND STRATEGIC ISSUES
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This 5-page paper discusses issues that Starbucks faces on an international basis. Other multinational corporations with similar issues are studied, and recommendations made to Starbucks. Bibliography lists 4 sources.
Filename: MTstarglob.rtf

STARBUCKS, MATURATION AND PLANNED STRATEGIES
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This 5-page paper is an examination of Starbucks and its employee policies. Bibliography lists 4 sources.
Filename: MTstarbuck.rtf

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