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Papers On Business - Management
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Strategic Management at Vermont Teddy Bear Company
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A 14 page paper analyzing a case describing the company in 1998. Throughout much of the 1990s, Vermont Teddy Bear Company dedicated itself to building for the long-term future, to the point that two CEOs stepped down so that the company could more easily grow into maturity following its entrepreneurial stage. One of the first steps taken by the CEO chosen for growth, Elisabeth Robert, was to ask the "what business are we in?" question, and she accurately identified the company's true competition. Originally dedicated to 100 percent US production including materials, production gradually shifted offshore as sales continued to decline. Despite concurrent goals of decreasing costs, internal costs increased instead as the company tried to build for the future. Analysis reveals that the company's goals were valid and many of the steps taken were considered well, but nonetheless did not strategically fit with the goals they were designed to achieve. Bibliography lists 5 sources.
Filename: KSmgVTtedBearStr.rtf

Strategic Management at Walt Disney
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A 6 page paper discussing Disney strategy and management’s success in achieving its stated strategy. Disney is easy to disdain from the consumer’s view. It is nearly dictatorial in how it insists that customers react to its attractions policies, but consumers appear to neither notice nor object. It continues to grow and prosper, guided by a top management team committed to shareholder value and increasing attention to corporate governance. The paper includes a discussion of Porter’s five forces and Donaldson’s strategic audit. Bibliography lists 10 sources.
Filename: KSmgmtDisney.rtf

Strategic Management Of The Disney Company: An Analysis
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This 20 page paper presents a case study of the Walt Disney Company, analyzing the strategic management of the company. The paper begins with a brief introduction to strategic management. It then provides an overview of the Disney Company, including some of its subsidiary companies. The next section presents selected fiscal data, including revenues, return on equity, return on investments and data regarding stock performance, composition of revenue and composition of net income. The section on recent activities discusses acquisitions, expansions, the acquisition of sports teams and now, the selling of those teams. Problems and challenges the company is facing is the next section followed by two strategic analyses: SWOT and Porter's Five-Force Analysis. The Discussion is the last section where the writer offers opinions and conclusions based on the research. Data included. 1 table included. Bibliography lists 17 sources.
Filename: PGdsny.rtf

Strategic Management of the Retailing Store
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10 pages. The focus of this paper is Sears, Roebuck and Company and the strategic management that is the focal point of any large successful retailing operation. Included herein is the current situation, the SWOT (strengths, weaknesses, opportunities and threats), recommended strategy, implementation and evaluation. Utilizing the information presented in this paper, a well-informed picture can be presented about the management abilities of the Sears retailing management. Bibliography lists 7 sources.
Filename: JGAsrsmg.wps

Strategic Marketing / L'Oreal Netherlands
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This 3 page paper discusses the decision the director of the L'Oreal director of the Netherlands office must make regarding two new products. L'Oreal allows their offices to make the final decision as to whether they will sell any given product. The two under question carry two different labels. A recommendation is made based on the evidence available. Bibliography lists 1 source.
Filename: PGnether.rtf

Strategic Marketing Plan For An Air Freight Business
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This 11 page report discusses the development of a strategic marketing plan for an airfreight company. Bibliography lists 7 sources.
Filename: Markfri.wps

Strategic Marketing: Consumer vs. Industrial
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12 pages in length. A strategic marketing question which astute business people will want to ask themselves is how does the buying process for industrial products differ from that for consumer products? Is the decision making unit concept and buying decision process equally applicable to both, or does it differ? And if it differs, in what way? This is the topic of discussion in this paper. Bibliography lists 13 sources.
Filename: JGAconpr.wps

Strategic Outsourcing; The Impact on International Trade
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This 17 page paper examines the potential and real impact of outsourcing on international trade. The paper looks at a range of theories that indicate why outsourcing might change international trade patterns, increasing direct trade and supporting unrelated trade, increasing demand and developing or enhancing trading partner relationships. The bibliography cites 30 sources.
Filename: TEintouts.rtf


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