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Papers On Business - Management
Page 1277 of 1610

Strategy at BMW Mini Cooper Division
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This 4 page paper considers the corporate and business level strategies used by BMW’s Mini Cooper division. This is determined by reference to different models, such as Porters strategic positioning and the need for competitive advantage. The bibliography cites 8 sources.
Filename: TEbmwstr.rtf

Strategy at Coca-Cola
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An 11 page paper focusing on strategic choice. Coca-Cola has the world's most recognizable brand and is available all around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors. This paper looks at the company's strategy from a variety of perspectives, including business, corporate and global strategies. It concludes with the recommendation that management ensure that it is being as honest in its perception of customers as it believes it possesses. Bibliography lists 12 sources.
Filename: KScokeStrat.wps

Strategy at DaimlerChrysler
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A 6 page paper discussing DaimlerChrysler's plans to stem the losses at it Chrysler unit. Touted as a "merger of equals" in 1998, Chrysler finished 2000 with nearly $2 billion in losses and very little cash reserve remaining. Chrysler will be collaborating with Mitsubishi in which Daimler owns a controlling interest, and Hyundai may become involved as well. Bibliography lists 5 sources.
Filename: KSDaimChrStrat.wps

Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy at Disney
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A 10 page paper discussing decision making at Disney. The giant Disney company has announced its merger with Capital Cities/ABC, and there is no reason the merger cannot be completed if Disney only complies with requirements set out by regulatory agencies. Disney is faced with the prospects of selling either a newspaper or a radio station in Detroit and Fort Worth. The paper recommends that Disney sell the newspapers and continue concentrating on its core competency of entertainment. A strategic audit and financial analysis inform the decision. Bibliography lists 5 sources.
Filename: KSdisneyCase.wps

Strategy at eBay, Inc.
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An 8 page paper discussing growth and future strategy for the Internet's leading online auction house. Founded in 1995, eBay went public in September 1998. As one of the few e-commerce businesses available already showing profits as a private company, investors have driven the value of the company's stock artificially high. There is intense competition arising in the market eBay created, but eBay's website averages just under one million unique (rather than repeat) visitors each day, far beyond the 100,000 visits to the nearest competition. eBay is entering into strategic alliances with several companies and acquiring others that can aid its growth and competitive advantage. Stock prices should fall, as should growth in earnings. If forecasts hold, eBay's growth should be a more sustainable 97.6 percent through the year 2000. Bibliography lists 12 sources.
Filename: KSebay.doc

Strategy at H.J. Heinz Company
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A 7 page paper discussing strategy at this company. More than a century old, H.J. Heinz of "57 Varieties" fame now sports "57,000" on its website. Indeed, its product line is extensive and includes Starkist tuna, Nine Lives pet food, frozen consumer foods, frozen foods for the commercial market and a wide variety of canned foods especially popular in the UK. Global since before World War I, Heinz has undergone some changes but remains strong and with sound plans for the future. Bibliography lists 8 sources.
Filename: KS-Heinz.wps

Strategy at Krispy Kreme
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A 20 page paper discussing Krispy Kreme, formerly one of the South’s best-known brands. The company has become national and even international in its scope during the past several years. The purpose here is to assess the strategy that has brought Krispy Kreme to the place it currently occupies in its industry. Includes industry analyses; company analyses; assessment under the Five Forces model; a SWOT analysis; functional strategies and other approaches. Bibliography lists 1 source.
Filename: KSmgmtStratKKreme.rtf

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