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Papers On Business - Management
Page 1286 of 1610

SUBLIMINAL ADVERTISING
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This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.
Filename: MTsubadv.rtf

SUBLIMINAL MESSAGES IN ADVERTISING
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This 4 page paper discusses the use of psychology in the world of advertising. Specific examples given. Bibliography lists 4 sources.
Filename: MBsubad.rtf

Substance Abuse in the Workplace
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A 6 page research paper that examines the problem of substance abuse in the workplace and the cost that this entails in terms of reduced productivity and other costs to business and industry. Bibliography lists 5 sources.
Filename: 99abuse.rtf

Subtle Advertisements in Film
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2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography.
Filename: Adinmov.wps

Subway Sub Restaurant - Case Analysis With SWOT
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A 5 paper that provides a brief history of Subway and its rapid success and expansion. The essay is based on a student-provided document that deals with Subway eliminating its Sub Club customer loyalty program and explains the initial purpose and why it was discontinued. The paper ends with a SWOT analysis of Subway. Bibliography lists 3 sources.
Filename: PBsubwy.rtf

Subway Sub Shops
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An 8 page paper providing a situation analysis for Subway, with focus on the low-carbohydrate dietary trend in the US. The paper concludes that Subway is better positioned now than in the past, when there was greater price differential between burger-centric chains and Subway products. Subway effectively competes with burger chains as well as those in the fast-casual segment of the market; attention to obesity and diabetes supports consumers' choice for Subway. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KSmktgSubSit.rtf

Succeeding in International Business
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7 pages. Explains some of the managerial tactics necessary in operating a global business. Dealing with some of the numerous differences that will be encountered in international business is just one part of being successful in entering the global marketplace. Bibliography lists 8 sources.
Filename: JAintbiz.rtf

Success and Failures at Marks and Spencer
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This 19 page paper consider how the fortunes of Marks and Spencer have changed. The writer looks at their success up until the 1990’s though their efficient use of the value chain, and how they failed to consider the external environment and the competition, losing focus on the customer and becoming insular. This was shown in the culture as well as the results. The paper finishes with consideration of how the company is recovering, and how this recovery may continue. The bibliography cites 12 sources.
Filename: TEmarks3.rtf

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