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Papers On Business - Management
Page 1308 of 1610

Target Corporation
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A 20 page paper that investigates the Target Corporation. Sections include: an introduction with background information about the corporation; mission statement; organizational structure; consumer profile; stores and products; competitive environment; selected fiscal data; information technology the corporation is using; information management; and an analysis and recommendations. 2 illustrations are included. Bibliography lists 17 sources.
Filename: PGtrgt.wps

Target Corporation Target
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This 5 page paper focuses on two aspects of organizational effectiveness, the organization and management of human resources and of technology. The essay describes the training program for employees and the benefits provided to all employees. Part of HRM is the use of technology which is described. Managing technology includes the use of RFID for suppliers and e-commerce. Bibliography lists 4 sources.
Filename: PGtrget.RTF

Target Market and Integrated Marketing Strategy for a New Archery Company
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This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 sources.
Filename: TEarchery.rtf

Target Marketing and Sports
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This 5 page paper considers the importance of target marketing and then applies this to sports readers in the age group 18 – 25 from the perspective of a magazine. The need to attract the readers and to profile the readership is shown as necessary in order to attract advertisers. The bibliography cites 4 sources.
Filename: TEsportm.rtf

Target Marketing; Fashion Content in a Magazine
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This 5 page paper considers how a magazine may attract more readers that are interested in fashion. The paper shows how to determine the target market using both demographic and psychographic profiling, and then considers how the purchase decision is made and how the magazine may influence that decision. The bibliography cites 3 sources.
Filename: TEfashon.rtf

Target-Specific Marketing In Mass Media
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within the mass media. Gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components, but rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, mass media focus must remain ever pliable. The writer discusses that such is the case with two mainstream lifestyle magazine publications: Ebony and Cosmopolitan. Bibliography lists 3 sources.
Filename: TLCtargt.doc

Target; Developing Future Success
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This 4 page paper looks at the well known retail chain Target and presents a proposal to investigate potential future strategies for the company. The paper gives an introduction, brief literature review and a methodology. The bibliography cites 4 sources.
Filename: TEtargetp.rtf

Targeting Opinion Leaders In Marketing
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A 6 page paper. If a company has an opinion leader promote a new product, the consumer is more likely to purchase it. Opinion leaders can impact sales, both positively and negatively. This paper discusses opinion leaders, word-of-mouth advertising using opinion leaders and how the Internet is creating more people with a significant amount of influence. Bibliography lists 6 sources.
Filename: PGopldr.rtf

Page 1308 of 1610
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