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Papers On Business - Management
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Tesco's Expansion to the Third World
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This 3 page paper examines this firm's international expansion and why it has focused on developing nations. Bibliography lists 4 sources.
Filename: SA841t.rtf

TESSCO AND SOUTH AFRICA ENTRY
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This 4-page paper describes what telecommunications supplier Tessco would encounter should it decide to enter the South African market. Topics covered include competition, geo-political atmosphere and Porter's economic analysis. Bibliography lists 3 sources.
Filename: MTtessco.rtf

Test Fairness
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This 5 page paper considers what we mean by test fairness and ways in which a test may be unfair, from the test system to the cognitive differences between male and female respondents. The bibliography cites 4 sources.
Filename: TEtestfr.wps

Test-Marketing Project
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A 10 page paper outlining a project plan for the design, production and test-marketing of a new product. The paper includes discussion of stakeholders and provides a Gantt chart outlining the time allotted for specific steps comprising the project. Bibliography lists 7 sources.
Filename: KSprojMgmtEcomTest.rtf

Testing Dow Chemical’s Commitment to the Triple Bottom Line
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An 8 page paper elaborating on the problem statement, hypotheses, sampling and statistical method used in the companion paper, KSmgmtDowTBL.rtf. The proposed method is that of applying regression analysis to Dow’s stock price performance after April 1994, the date that the company announced it would halt production of 1,1,1 trichloroethane by December 1995, years in advance of the cessation required either by international treaty by 2005 or by the US 1990 Clean Air Act by 2002. The goal is to determine whether Dow’s commitment to social responsibility and sustainability correlates with financial performance (i.e., the triple bottom line). Bibliography lists 8 sources. Includes an appendix containing expenditures 1993-2002 for environmental restoration and prevention, and another containing stock price data for the sample period.
Filename: KSmgmtDowTBLmeth.rtf

Testing the Value of Differentiation at Gucci - A Research Proposal
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This 6 page paper is a research proposal. The theory of differentiation is well known in the commercial world. However, there appear to be few tests of this theory as it is accepted as accurate. In this paper there is the goal to test if differentiation can be the main feature in the success of a company. Gucci is used as an example, as this is a company that failed due to over extending its’ brand and devaluing it. The recovery appears to be based on adding value back by reviving the differentiation and creating greater differentiation. Looking at theory and management of the company, its past history and mistakes the value of differentiation may be ascertained. This can then be tested with the use of primary research though a survey. This research proposal, including time plan, outlines how this research could take place. The bibliography cites 10 sources.
Filename: TEtestgu.rtf

Texaco
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This 8 page paper looks at the Texaco side of the ChevronTexaco Corp. The paper outlines the history of the company and considers the current and future strategic stance of the company including debt reduction and diversification leading to increased shareholder value. The bibliography cites 2 sources.
Filename: TEtexac1.wps

Texaco; A Case Study
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This 12 page paper considers this well known oil company both prior to the merger with Chevron and in the early stages of the merger. The paper considers the current strategies and attitudes of the company and how they may need to develop in the future. The bibliography cites 6 sources.
Filename: TEtexaco.wps


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