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Papers On Business - Management
Page 1333 of 1610

The Advent of the Mini and Smart Cars
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This 6 page paper examines the new trend towards tiny cars. The Smart car is discussed as well as the new mini vehicles like the Mini Cooper. The types are compared and contrasted. Bibliography lists 10 sources.
Filename: SA505car.rtf

The Advertising of OpenSkies; The New British Airways Subsidiary
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This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in with the overall marketing mix. The bibliography cites 7 sources.
Filename: TEopenskies.rtf

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation
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7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, influence and convince people to purchase or use a product/service they otherwise might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertising's capacity for selling anything to anyone even - and especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. Bibliography lists 6 sources.
Filename: TLCFastFood.rtf

The Air Freight Wars: UPS vs. FedEx
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7 pages in length. This paper gives statistics and information about two of the largest air freight carriers in the business: Federal Express and the United Parcel Service. Bibliography lists 12 sources.
Filename: JGAupsfx.wps

The Airline Industry / Marketing Strategies, Advertising, Competition & Alliances
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Increasing competition in the airline industry in the United States has resulted in an emerging focus on advertising options, marketing strategies, advertising, pricing, competition, alliances and the transformation of company missions. This 62 page paper provides a substantive overview of the issues related to the current airline industry and considers the possible long-term implications of deregulation and emerging global alliances. Bibliography lists 27 sources.
Filename: Airmark.wps

The Airline Industry and British Airways
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This 33 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology and how all these factors fit in with the industry analysis in part 1 of the paper. The bibliography cites 22 sources.
Filename: TEairBA.rtf

The Airline Industry and British Airways
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This 43 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes, game theory, Kellogs model and the Uppsala Model. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology, accounting and financial performance and Ansoff's Matrix and how all these factors fit in with the industry analysis in part 1 of the paper. (This paper is an extended version of paper TEairBA.rtf). The bibliography cites 27 sources.
Filename: TEairBAe.rtf

The Airline Industry Since September 11, 2001
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A 30 page paper discussing how the terrorist attacks of September 11 affected the airline industry around the world, what changes are taking place within the industry and what opportunities are becoming available as alternatives to the industry as it existed prior to September 11. Many regional and low-cost carriers around the world are hopeful of building for themselves experiences much like those of Southwest Airlines as it grew to become one of the leading airlines in the US. The airline industry has the options of making up with travel agents; forming strategic alliances with emerging regional carriers; and striving to become more competitive in a deregulated environment. The paper includes SWOT and PEST analyses. Bibliography lists 24 sources.
Filename: KSairlines9-11a.rtf

Page 1333 of 1610
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