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Papers On Business - Management
Page 1375 of 1610

The Ethics of RJ Reynolds’ “Uptown” and “Dakota” Brands
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A 5 page paper. In 1990, R.J. Reynolds Industries Inc. gained 58 percent of its income from the tobacco market. The company was maligned for its plans to market two new brands to narrowly-targeted segments of the US population, namely Black Americans and low-income, poorly educated women. The purpose here is to explore the ethics of the efforts. Bibliography lists 4 sources.
Filename: KSbusEthTob.rtf

The Ethics of Spamming
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This 3 page paper highlights the Scott Richter case. Spamming is discussed. Bibliography lists 1 source.
Filename: SA837spm.rtf

The Ethics of Spamming
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A 4 page paper discussing a Web-based interactive survey of the ethics of spamming, followed by implications of ethical behavior in the electronic environment. Increasing numbers of regulations against spam make it more difficult to continue to spam individuals, but real change can occur only with individuals choosing against its use. There are many ways that electronic commerce has changed the ways we conduct business, but other developments serve to confirm why pre-Internet “rules” came to be and why they continue to be sound. Bibliography lists 7 sources.
Filename: KSitSpamEth.rtf

The Ethics of Using Sex to Sell Product to Men
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This 7 page paper looks at a few controversial ads which use women's bodies to sell product. The Coors' Silver Bullet ad, the Paris Hilton ad, and a few others are noted as offensive to some. Why companies should not objectify women to sell product to men is discussed. Bibliography lists 5 sources.
Filename: SA607adv.rtf

THE EU AND ASEAN
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This 12-page paper compares and contrasts two regional forces -- the European Union and the Association of South East Asian Nations. The essay describes the regionalism of these structures and touches on the history of these two organizations, as well as their impact on world trade and globalization. Bibliography lists 12 sources.
Filename: MTaseure.rtf

THE EU, POLICIES AND GLOBAL TRADE
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This 3-page paper discusses how EU policies help EU businesses, especially small-to-medium size enterprises.
Filename: MTeucompet.rtf

The EU; Background and Trade
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This 5 page paper considers historical context of the EU, looking at the events that led the development of EU, the current stage of development, the countries in line for joining the EU and the conditions they will need to fulfil to gain membership. The paper then briefly considers the import and export trade levels between the EU and the US. The bibliography cites 5 sources.
Filename: TEeuback.rtf

The Euro's Effect on Marketing
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A 9 page paper discussing anticipated marketing effects of euro circulation on a British cheese producer. When the euro replaces the national currencies of member states beginning January 1, 2002, there will be a two-month period in which retailers will be required to operate in both euros and the national currency. After that, only euros will be legal tender. UK companies have an opportunity to promote their products in a positive light during this time and in the months preceding it. Because the UK will not be adopting the euro, UK companies face fewer conversion issues. The paper includes a discussion of effects on the marketing mix, the four Ps. Bibliography lists 10 sources.
Filename: KSeuro2002.wps

Page 1375 of 1610
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