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Papers On Business - Management
Page 1409 of 1610

The Importance of Segmenting Consumers in the Supermarket Sector
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This 7 page paper considers how important the role of segmenting is for supermarkets. The paper explains what is meant by segmenting and the value is can add, and then looks at different models that are used in the supermarket environment, such as that of Kelvin Lancaster and the value of buyer decision making models. The bibliography cites 5 sources.
Filename: TEsupseg.rtf

The Importance of Segments
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This 6 page paper Compares and Contrasts the processes of segmentation, targeting and positioning which could be applied to internet banking and marketing consultancy. The bibliography cites 10 sources.
Filename: TEsegmen.rtf

The Importance of Space Management in Retailing
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This 5 page paper provides an overview of space management in the retail industry. Several stores are evaluated such as Wal Mart, Home Depot and Sears. Bibliography lists 9 sources.
Filename: SA232re.rtf

The Importance of Standards and Monitoring for Task Performance
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This 12 page paper considers the importance of standard setting and performance monitoring on task management and the success of a company. The first part of the paper examines the use of standards and how these are important with introducing any task management system, a example is used to demonstrate how lack of standard setting increases the chances of failure. The second part of the paper then considers tools that may be used to monitor task management, the example used is that of the balanced scorecard. The bibliography sites 11 sources. 12
Filename: TEstandmon.rtf

The Importance of Technology for the Fedex Corporation
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This 3 page paper examines technology and how it is used by Fedex. Bibliography lists 3 sources.
Filename: SA838fex.rtf

The Importance of the Management of Workers in Knowledge-Based Industries
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A 6 page paper which analyzes and discusses the statement, "the management of workers in knowledge-based industries poses one of the greatest challenges to the human resource profession in the twenty-first century." Bibliography lists 12 sources.
Filename: RAknowind.wps

The Importance of the Marketing Mix
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This 12 page paper looks at what understanding and using the marketing mix is important. The paper considers the concept of marketing, the importance of segmentation and positioning, strategic marketing, differentiation, branding, how the consumer makes a buying decision and the impact of factors such as price and pricing strategy along with ethics. The bibliography cites 8 sources.
Filename: TEmargen.rtf

The Importance of the Marketing Mix
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This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company that successfully uses all elements of the marketing mix. Other examples are also cited. The bibliography cites 14 sources.
Filename: TEmarmix.rtf

Page 1409 of 1610
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