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Papers On Business - Management
Page 1427 of 1610

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
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This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
Filename: TENOKsony.rtf

THE MARKETING OF QUIKRIP DONUTS
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This 10-page paper is a sample marketing plan for Quicktrip's potential sales and promotion of Krispy Kreme donuts. The paper discusses market research, target audiences and the marketing mix. Bibliography lists 3 sources.
Filename: MTdonuts.rtf

The Marketing of Sports
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26 pages. The industry of sports marketing as well as issues relating to the marketing of sports is the focus of this paper. This paper can easily be applied to any industry. Stated herein are the aims and purposes of the sports marketing industry, methodology, statement of results of different types of marketing in the sports industry as well as surveys, analysis and discussion which will help to provide the student with ample summary and recommendations as to the best way to use marketing to promote sports and sporting centers. Bibliography lists 10 sources.
Filename: JGAspmkt.rtf

The Marketing of Swatch
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This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success from a marketing perspective. The paper is based on the Harvard Business School case ‘The Birth of Swatch’. The bibliography cites 2 sources.
Filename: TEswatch2.rtf

The Marketing of Swatch and G-Shock
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This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing the brands. The bibliography cites 9 sources.
Filename: TEswatch.rtf

The Marketing of the H2 (Case Study Analysis)
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This 5 page paper evaluates a case study provided by a student. The case centers on the marketing of the H2 but looks at the other Hummer models introduced by GM. No bibliography.
Filename: SA606GM.rtf

The Marketing of the iMac Computer
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This 15 page paper demonstrates how the advent of the Internet affects the promotional mix. The iMac is the focus of the investigation. The paper looks at how the iMac has been marketed and how its promotion has been affected by the Internet. Bibliography lists 10 sources.
Filename: SA303Mac.rtf

The Marketing of Tide Detergent as Something More than Soap
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This 4 page paper examines Proctor and Gamble and its cash cow, Tide. The marketing of the product is discussed in marketing terms. Bibliography lists 7 sources.
Filename: SA635Tde.rtf

Page 1427 of 1610
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