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Papers On Business - Management
Page 1428 of 1610

The Marketing of Viagra
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This 7 page paper examines the target audience, the life cycle place, and other marketing concepts in studying Pfizer's Viagra. Several examples of commercials and marketing endeavors are discussed. Bibliography lists 5 sources.
Filename: SA532V.rtf

The Marketing Philosophy of Coca-Cola
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This 5 page paper considers the recent change in focus of Coke marketing. After 114 years the company is changing it methods of marketing and this paper discusses those changes citing examples of the new and old promotions and examining the logical reasoning behind the changes. The bibliography cites 4 sources.
Filename: TEcokema.wps

The Marketing Position of Ford
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This 7 page paper is a careful look at the Ford Motor Company and the way in which strategy and marketing need to be looked at in an holistic manner. The paper starts with some background regarding the company and its current position, and then it continues with a SWOT analysis where the overall position are considered with special attention to the marketing mix. The bibliography cites 5 sources.
Filename: TEfdswot.wps

The Marketing Strategy of American Express
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This 5 page paper examines the marketing strategy of American Express. Its rivalry and legal entanglements with Visa are duly noted. Bibliography lists 4 sources.
Filename: SA016Amx.rtf

The Marketing Strength of Classical Conditioning
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This 6 page report discusses the relationship between classical conditioning (or “Pavlovian” conditioning) in the marketing mix. The concept of classical conditioning has been debated for decades and has been thought of as either a type of learning that requires a low amount of effort on the part of the learner or a complicated operation that requires thinking on the part of the targeted individual and an understanding of the connections that exist between a particular product and the images associated with it. As a result, it is an important consideration for any organization’s marketing manager in how a product is presented, with what emphasis, and with which type of imagery. Bibliography lists 8 sources.
Filename: BWmktcnd.wps

The Marketing Targets of Mobile Phone Companies in The Middle East
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This 7 page paper looks at how the mobile telephone market, focuses on the Middle East and the United Arab Emirates (UAE). The paper looks at the history of the two main competitors, Nokia and Ericsson and consider how Nokia has managed to gain the dominate position with its’ market focuses and marketing. The bibliography cites 5 sources.
Filename: TEmobtel.rtf

The Matrix Structure of Organizational Design
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15 pages in length. Describes the matrix structure combined with the functional and production management of organizational design, the advantages and disadvantages of this power allocation structure and the way high technology companies struggle with over utilization of expertise within their organizations. One of the most common characteristics associated with the use of the terms matrix and project is the mixed or what is also known as the overlay organizational form in which traditional, vertical hierarchy is overlaid by some form of lateral authority, influence, or communication. The vertical hierarchy is traditionally functional while the horizontal overlay normally consists of projects, products, or business areas. Bibliography lists 10 sources.
Filename: JGAorgds.wps

The McDonald's Brand
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This 5 page paper examines the McDonald's brand, how it has fared and what can be done to improve public relations at this company. Several PR problems are noted. The fast food industry is discussed. Bibliography lists 6 sources.
Filename: SA525McD.rtf

Page 1428 of 1610
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