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Papers On Business - Management
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The New Unionization
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This 8 page paper looks at how unions have changed over the years and how the new public sector unions are different from the old types. The new unionism is characterized as public sector unionism. Bibliography lists 6 sources.
Filename: SA246Uni.rtf

The Nexus Between Risk and Crisis Management
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This 6 page report discusses the nexus or connection that exists between security and facility managers and why a post-incident investigation would learn more from a successfully managed crisis than from one which was poorly managed. The connection or the link, the nexus, between risk and crisis management is one that requires that managers understand just how bad a situation can be. The problem is that an emergency or crisis can be anything from an unexpected financial set-back, a natural disaster such as a flood or an earthquake, the malfeasance of a company employee. Bibliography lists 3 sources.
Filename: BWnexus.rtf

The Nielsen Ratings & Advertising Cost
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A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography.
Filename: Nielsenr.wps

The Nike Brand
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A 4 page paper discussing personal reaction to the Nike brand. Many called for action from Nike a few years ago regarding sweatshop accusations against the company. Nike’s initial reaction was to ignore these actual and potential customers. The company did eventually respond, but it was in the manner of too little, too late. This appears to be a common pattern among those organizations that develop an arrogance toward their customers and an attitude that they can take any action they please, with impunity. The “cultural values” that Nike seeks to convey are hard work and dedication to a cause, but all it invokes in the writer is the desire to spend a fraction of the cost of Nike shoes for a no-brand version that may well be of higher quality. Bibliography lists 2 sources.
Filename: KSnikeBrand.rtf

The NIKE Corporation
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This insightful 13 page case study examines Nike's history, marketing strategy, methods of production & distribution, human resources, and plans to expand overseas. Useful statistics and illustrative charts are included. Bibliography lists 12 sources.
Filename: Nike.rtf

The Nintendo Company
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This 3 page paper provides an overview of the company and includes a SWOT analysis. Competitors are duly noted. Bibliography lists 2 sources.
Filename: SA513Nin.rtf

The Nokia XpressMusic; Competing with iPhone
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Nokia has developed a cellular telephone that can compete with the iPhone, a multimedia touch screen telephone which can also act as an MP3 player. This 10 page paper looks at the way that new phone could be marketed. The paper is written in three parts the first part looks at how and why an environmental scan will be useful, the second part of the paper represents a PESTEL and SWOT analysis, and the third part of the paper presents an outline marketing plan, using integrated marketing communication, for the launch of the new phone based on the previous findings in the paper. The bibliography cites 8 sources.
Filename: TEnokiaiphone2.rtf

The Nonprofit Sector and American Society
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This 5 page paper discusses the role nonprofits play in American civic life and argues that although they can be seen as self-interested organizations, they do in fact have much in common. It also argues, however, that criticism of the sector is well-founded, as it seems to have lost its focus and become splintered, hindering its effectiveness as an advocate for Americans. Bibliography lists 4 sources.
Filename: HVNoPRev.rtf


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