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Papers On Business - Management
Page 1454 of 1610

The Purchase of Al Ahram Beverages Company by Heineken
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This 5 page paper considers this acquisition by Heineken, and considers how we may interpret this move with consideration strategic management. Included are issues such as the desire to create competitive advantage, Porters five forces model, a SWOT analysis, general strategy and diversification issues as well as resource maximization. The bibliography cites 2 sources.
Filename: TEheink1.rtf

The Purchase Process; Negotiating with Suppliers
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This 17 page paper examines the way a company may make a purchase and negotiate with a supplier. The writer discusses the way the process may operate, how the information may be gathered and methods of gaining the best value, including the role and an example of tendering and bargaining for a better deal. The bibliography cites 9 sources.
Filename: TEbuying.wps

THE PURPOSE AND BENEFITS OF PUBLIC-PRIVATE PARTNERSHIPS
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This 3-page paper discusses the benefits and attributes of public-private partnerships. The three examples of such partnerships presented are inner city development, real estate development and jobs creation. The topic is tied to Miami-Dade County and the attempts to build PPPs. Bibliography lists 5 sources.
Filename: MTpppdis.rtf

The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
Filename: PPadver2.rtf

The Question Of Leadership In The Film "The Godfather"
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10 pages in length. Running a successful family business is no different from managing a Fortune 500 corporation: They both require a certain level of organizational leadership in order to facilitate the primary objective. Examining The Godfather and the means by which it reflects many of the standard theories found in contemporary business practices compels one to draw a common denominator between Don Vito Corleone's leadership aptitude and those found within some of the most successful global businesses. Bibliography lists 4 sources.
Filename: TLCGodFthr.rtf

THE RE-BRANDING OF UNICEF
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This 7-page paper involves UNICEF's attempts to re-brand itself. Issues discussed are developing the right visuals, as well as why UNICEF struggled with its efforts. Bibliography lists 3 sources.
Filename: MTbranunic.rtf

The Reaction of Team Members to Great Leadership
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This 4 page paper briefly discusses great leaders and how team members react to them. Bibliography lists 2 sources.
Filename: HVTemLed.rtf

The Ready-To-Eat Cereal Industry in 1994
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A 5 page paper discussing Harvard case 9-795-191. The ready-to-eat (RTE) cereal industry had come to a turning point by 1994. Its leading manufacturers maintained fairly consistent pricing, and one did not make a radical move without first consulting with the others. All other areas of American manufacturing had changed by 1994, and it was well past time for the RTE industry to do the same. The industry resisted the change, of course, until General Mills broke with tradition in 1994 by announcing a significant reduction in its couponing promotions accompanied by an average 11 percent price reduction. Bibliography lists 2 sources.
Filename: KSmgmtCereal94.rtf

Page 1454 of 1610
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