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Papers On Business - Management
Page 1472 of 1610

The Societal Impacts of Advertising
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A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
Filename: PPadCmpg.rtf

The Society for Medical Decision Making
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6 pages in length. The Society for Medical Decision Making is an organization that was established to meet the growing needs of health care by promoting rational and systematic approaches to decision making that will improve the health and clinical care of individuals and assist health policy formation. By imparting this significant responsibility upon its membership, the organization can better assist in the multifarious components that comprise the overall decision-making process. Bibliography lists 6 sources.
Filename: TLCBzRch.rtf

The Sources for Research
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This 3 page paper considers three sources used in a paper that examines the fitness industry. The three sources are a Mintel report and two trade journals. The paper states why these were used, why they are good sources and the value that they can add to a report. The bibliography cites 4 sources.
Filename: TEsoufit.rtf

The Spiral Theory Of Silence & Smoking Policies In The Workplace
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A 6 page overview of the Theory of the Spiral of Silence, a theory which holds that individual's modify the verbal expression of their opinions according to what they perceive as being majority opinion. Gives an example of how the Theory of the Spiral of Silence has an impact over time and how workplace policies can change as a result. Uses an example of the smoking policy in State of Florida facilities. Bibliography lists 5 sources.
Filename: Spiralt.wps

The Stages of Opening up a New Business; The Economic Perspective
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This five page paper considers the tasks of stages which will be required for the opening up of a new architecture business. This is considered from an economic and financial perspective and traces the progress needed from start to finish. The bibliography cites three sources.
Filename: TEopenbus.rtf

The Starbucks Corporation
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10 pages in length. This paper will consider the Starbucks company for analysis. In so doing, we will examine the company as a whole, its marketing techniques, a complete financial analysis, the SWOT analysis, marketing tools and management. Bibliography lists 7 sources.
Filename: JGAsbuck.wps

THE STARBUCKS SUCCESS STORY
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This 5-page paper reviews functional strategies Starbucks Corporation has used to fuel its success. Areas discussed include production, marketing and human resources. Bibliography lists 4 sources.
Filename: MTstasuc.rtf

The State of Customer Service in the Modern Business Arena
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This 25 page paper provides an overview of the current literature in regards to the nature of customer service and the changes in customer service in recent years. This paper integrates a view of customer service in retail, call centers, and in e-commerce, and the reasons and causes of poor service. Further, this paper also considers why it is so important for business to turn this trend around and suggests some ways that employers can refocus on customer service, including a view of quality principles (TQM). Bibliography lists 20 sources.
Filename: MHCusSer.rtf

Page 1472 of 1610
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