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Papers On Business - Management
Page 1478 of 1610

The Talk Show as a Marketing Tool
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This 8 page paper looks at talk and variety shows as a way to market writers, actors and other entertainers. How agents and publicists use the talk show circuit to promote their clients is the focus of this paper. Bibliography lists 5 sources.
Filename: SA224mkt.rtf

The Target Corporation
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Twenty years ago, when human resource management was beginning to be recognized as a viable addition to the corporate reality, the argument for worker management was aimed almost entirely at the beneficial consequences for the company. This 6 page paper examines the management style based on the team approach of the Target Corporation. Bibliography lists 8 sources.
Filename: KTtarget.wps

The Targeting of Young Professionals in the Banking Industry
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This 5 page paper provides ideas for bank loan officers embarking on a marketing campaign. It is suggested that young professionals be targeted for bank loans and provides a great deal of Information regarding law firms. Bibliography lists 4 sources.
Filename: SA234lon.rtf

The Tata Group
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This 5 page paper examines the Tata Group, looking at who they are what they do and the way that they compete and then discusses how and why the strategies are successful. The bibliography cites 6 sources.
Filename: TEtatagroup.rtf

The Team
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This 6 page paper outlines the organisation of a team that has been put together to organise to opening of a nightclub. The paper outlines the different roles, starting with the project manager, who is fulfilling them, along with their skills, and then looks at the team organisation and how this will impact on the project. The bibliography cites 2 sources.
Filename: TEnightclub.rtf

The Team Effort in an Effective and Full-Service Advertising Agency
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This 7 page report discusses the numerous components necessary to create an effective advertising campaign and the fact that an advertising agency that bills itself as “full-service” must be able to provide all components of the marketing-advertising -public relations mix. A hypothetical situation is presented in which a potential client is the local cable television conglomerate and could mean as much as an additional $1 million in the agency’s annual billables. Every member of the agency team pitching the account -- two creatives (one specializing in graphic design, the other in media art direction), the public relations director, the media buyer, the top account executive at the agency, the agency president, their associated direct-mail specialist, the finance officer, and even the agency owner, who always makes an appearance for top clients. In other words, in order to demonstrate the agency’s capabilities, a full “dog and pony show” is planned. Bibliography lists 5 sources.
Filename: BWagency.wps

The Telecommunications Market in The United Arab Emirates, Bahrain, Egypt, Qatar and Lebanon
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This 39 page paper is a comprehensive examination of the telecommunications markets in five countries; The United Arab Emirates (UAE), Bahrain, Egypt, Qatar and Lebanon. The paper examines each of these markets in turn, looking at the relevant economic performance, the telecommunications infrastructure the competitive environments and the barriers or ease of access. The paper is written from the perspective of assessing the market for a traditional western telecommunications manufacturer seeking to export hardware. The bibliography cites 20 sources.
Filename: TEtelecomME.rtf

The Texaco Debacle
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This 5 page paper examines a 1996 incident where Texaco was charged with racial insensitivity. The way in which its chairman handled the incident is the subject of this essay. Bibliography lists 2 sources.
Filename: SA043Tex.rtf

Page 1478 of 1610
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