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Papers On Business - Management
Page 149 of 1610

Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
Filename: TEmarcons.rtf

Assessing a New Product at Reliance Communications
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A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
Filename: KSmktgProdIntroNPV.rtf

Assessing a Potential Development Area
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This 16 page paper looks at a potential development area located in the East Midlands in the UK; Northamptonshire. The paper starts by assessing the area for viability in terms of the development of a new retail park. This assessment looks at the access, roads, population and geology of the area. The second part of the paper then look at the planning process, what barriers are faced, potential appeals and how appeals may be overcome. The bibliography cites 8 sources.
Filename: TEnorthampton.rtf

Assessing a Potential Merger
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This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert Star Airlines, both based in Saudi Arabia the paper plans a research project. The paper starts with in introduction, hypothesis, aims and methodology and then presents a literature review before considering how the theory maybe applied to the case study. The bibliography cites 14 sources.
Filename: TEDASAAMC.rtf

Assessing a Project
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This 9 page paper examines a case study supplied by the student, the paper examines why future income is worth less that the same amount received today. Using NPV calculation and influence diagrams the paper assesses a project to determine if advice would be to accept or reject the project proposal. The writer shows the student how to analyse each of the separate variables to reach a decision. The bibliography cites 7 sources.
Filename: TEproass.rtf

Assessing a Report
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This 9 page paper assesses a report; the Youthealth Project Evaluation Report For the activities of the project from March 1999 to June 2000 by Justin McNab and Karen Fisher, looking at issues such as clarity, logic, assessment of the methodologies and suggests improvements. The bibliography cites 8 sources.
Filename: TEassreport.rtf

Assessing a Web Site
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This 3 page paper examines an e-commerce web site for a ceramics company and looking at what they are doing that fits in with successful e-commerce practices, areas where there is room for improvement and how shopping with the company may compare to shopping in traditional bricks and mortar companies and with other online retailers. The bibliography cites 2 sources.
Filename: TErwoods.rtf

Assessing Accounting Practices at Enron
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A 6 page paper seeking to determine how Enron should it now approach its financial reporting. The purpose here is to present a method that senior management can use to arrive at sound and appropriate decisions regarding the matter of financial reporting. The paper discusses several approaches to decision-making, choosing the rational model (problem identification, development of available alternatives; choice of the best alternative) as the framework in which Enron should proceed. The paper recommends four months for review of financial records created well after the scandal unfolded, creation of another approach and implementation of the new system. Bibliography lists 7 sources.
Filename: KSacctEnronDec.rtf

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