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Papers On Business - Management
Page 1487 of 1610

The Use of Marketing Tools to Help Businesses Succeed
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This 5 page paper considers why and how marketing tools can help a business succeed. The paper begins with an overview, looking at the role of marketing and publicity. The paper then looks at a range of marketing models and tools to assess the way they can help a business retain or increase sales. The bibliography cites 6 sources.
Filename: TEmarpurp.rtf

The Use of Mascots in the Olympic Games
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This 6 page paper looks at the use of Mascots in the Olympic Games since their first appearance with Waldi in the 1976 Munich Games. and discusses the hypothesis that "As Olympic mascots become more and more popular it had become like a machine that only focused on marking, economic interest rather than to view as a supreme symbol that is originally use to express culture and Olympic game of the host country". The purpose and value of the mascots is considered, along with their evolution and history as well as marketing value. The bibliography cites 6 sources.
Filename: TEmasolympic.rtf

The Use of Maslow's Hierarchy of Needs in Marketing
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This 3 page paper uses two examples from real life to demonstrate how advertisers get people to purchase things. Psychology is employed in the analysis. Bibliography lists 3 sources.
Filename: SA614ad.rtf

THE USE OF OPINION LEADERS IN ADVERTISING
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This 15 page paper discusses the use of opinion leader techniques in a specific advertisement, and why opinion leaders are so effective. Bibliography lists 5 sources.
Filename: MBadpsych.rtf

The Use of Power Analysis in Statistical Analysis
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This 8 page paper is written in three parts, the first part describes what a power analysis and why it is needed when testing any hypothesis. The second part summarizes different research methodologies and the last part considers how a power analysis may be applied to descriptive research. The bibliography cites 4 sources.
Filename: TEpoweranl.rtf

The Use of Price Elasticity in Profit Maximisation
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This 10 page paper considers the use and calculation of elasticity measures when determining price and profit. Elasticity of price on demand and supply are examined. Influencing factors and examples are given to illustrate these variant determinants clearly. The paper then goes on to discuss the correct usage of elasticity and how maximisation of profits may be aided by increases or decreases in price. The paper cites 8 sources.
Filename: TEelasti.wps

The use of Research Evaluation in Designing a PR Strategy
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This 4 page paper examines public relations and how research can help to create good campaigns. Various methods of research and why there are objections to it are explored. Bibliography lists 2 sources.
Filename: SA636PR.rtf

The Use of Soft System Modelling
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This 5 page paper considers what Soft System Modelling (SSM) is, how it works and how it compares to Hard System Modelling. The paper follows how it may be used and defines the characteristics of this model, explaining why it may be so helpful in the management decision making process. The bibliography cites 5 sources.
Filename: TEssm002.wps

Page 1487 of 1610
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