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Papers On Business - Management
Page 1534 of 1610

TURNING POINT DRUG REHAB AND SOLUTION DESIGN
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This 9-page paper suggests steps and methods to technology project plans for a fictitious rehab center's web-based customer service design and Internet banner advertising. Bibliography lists 9 sources.
Filename: MTturptsys.rtf

Turnover In Nonprofit Organizations
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This 10 page paper discusses the high employee turnover in the nonprofit sector. The first section of the paper provides a basic introduction to nonprofit organizational structure and some of the challenges they face, including high turnover rates. The second section comments on the challenges and some reasons for high turnover, including a lack of long-term planning and a lack of effective human resource practices. The last section offers recommendations to reduce turnover. Bibliography lists 16 sources.
Filename: PGnnpf.rtf

Tutorial: Competitive Analysis - Jahwa Company
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This 8 page paper is a tutorial. The case involves the Jahwa Cosmetic Company in Shanghai, China. The essay discusses a number of questions, including: environmental factors, segmentation, targeting, positioning, multinationals, and competitive positioning. Bibliography lists 1 source.
Filename: PGjahwa.wps

Tutorial: Marketing Research Proposal
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A 8 page paper that provides a model for a marketing research proposal. The paper includes the components a consultant would typically include in a proposal to win a marketing research project contract. The writer also provides additional suggestions in tutorial format. Bibliography lists 2 sources.
Filename: PGmkt5.wps

TUTORIAL: QUALITY MANAGEMENT AND LOGISTICS
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This 2.5-page tutorial examines quality management and how it can be used as part of an overall corporate strategy program. The tutorial uses as an example Compaq Computer's inbound logistics plan. Bibliography lists 1 source.
Filename: MTqualog.rtf

Tutorial: Shiseido - Marketing In China
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An 8 page paper. This is a tutorial paper that interweaves suggestions to the student throughout the sections of the paper. Topics include: decision-making frameworks, Shiseido Company, marketing plan for Shiseido in China, competitive analysis, marketing strategy. Bibliography lists 3 sources.
Filename: PGshise.doc

Two Approaches to Discrimination
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A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to be little empirical research to support those claims. Current research still concludes in favor of the segmented market approach, but there are indications that a broader approach may regain favor in the future. Bibliography lists 4 sources.
Filename: MktgSegm.wps

Two Case Studies
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This 5 page paper answers questions for two case studies supplied by the student. The case of Beck and Pollitzer looks at who should run the company and what criteria should be used to select them. The case of Vivosonic Inc. loos at the arguments for an against the investment and potential terms that should be attached to an investment.
Filename: TEbeckpo.rtf

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