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Papers On Business - Management
Page 1550 of 1610

Using Incentives and Rewards Online
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A 10 page paper assessing aspects of the use of rewards and incentives exchanged for personal information online for marketing purposes. Businesses contemplating rewards programs need to tailor those incentives to match the demographic aspects of the market segment they wish to target, and then set out to collect customers that they keep for many years. Rewards programs can help to accomplish that goal, but must be designed and executed well. Bibliography lists 22 sources.
Filename: KSmktgEcomInfo.rtf

Using Information to Gain Competitive Advantage
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This 8 page paper examines the various ways in which information can lead to a competitive advantage. The paper includes internal and open source information, giving examples of how companies have benefited from their use and analysis of information. The bibliography cites 7 sources.
Filename: TEinfocomad.rtf

Using Knowledge to Create Value in a Firm
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The use and management of knowledge by companies is of critical importance to survival in a competitive environment. This 16 page paper looks at the international document company Xerox and how it has managed knowledge, including elements such as soft systems thinking and the creation of social capital. The paper looks at the theory and applies this to real life. The bibliography cites 25 sources.
Filename: TExerox4.rtf

Using Maslow's Theory to Help Make Work Placements
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This 3 page paper outlines Maslow's hierarchy of needs which is commonly used in the business world, and then applies this to the scenario of a counsellor trying to find work placement for a disables client. The bibliography cites 5 sources.
Filename: TEmashier.rtf

Using Porters Five Forces Model
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This 5 page paper considers how Porters Five Forces Model, which looks at the threats of existing competitors, new entrants, the power of suppliers and buyers and the presence of substitutes, can be used to help determine current and future strategies for a firm. The bibliography cites 9 sources.
Filename: TEuseport.rtf

Using Porters Four Facets Model For Examining an International Firm
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This 12 page paper looks at the way Porters Four Facets model can be used and discusses its' application when examining an international company. The writer considers the values and the problems of the model, especially when looking at an individual firm. The bibliography cites 15 sources.
Filename: TEport4fac.rtf

Using PrOACT
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This 20 page paper is an example of a report using the PrOACT process for problem solving. The case used is a health centre that needs to deign a new system to create and maintain the patient records. The process is utilized to determine the best to design the new system. The bibliography cites 17 sources.
Filename: TEproact.rtf

Using Regression Analysis in Forecasting Sales
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An 8 page paper discussing the difficulty that Harmon Foods (Harvard Case 9-171-248) has in forecasting annual cereal sales. The company is seeking to identify factors influencing variation in cereal sales, but the brand manager makes assumptions he should never consider as being valid. If seasonality is found to be as great a factor as it appears to be, then Harmon can plan to decrease TV advertising during those months in which industry sales of cold cereals are slowest. Dealer promotions, consumer promotions and advertising need to increase in those months in which cereal sales already have been seen to be the strongest. Bibliography lists 2 sources.
Filename: KSmktgRegresAnal.rtf

Page 1550 of 1610
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