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Papers On Business - Management
Page 1564 of 1610

Volkswagen and Ford in Foreign Markets
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A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that is taking the more "modern" approach. In some respects, this approach could increase Volkswagen's costs and reduce its operating efficiency, but it seems that Volkswagen is striving to learn more about the US market than Ford is trying to learn about the UK market. Bibliography lists 2 sources.
Filename: KSmgmtAutGlob.rtf

Volkswagen Eos; Marketing Case Study
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This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.
Filename: TEVWeos.rtf

Volkswagen's Phaeton
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An 18 page paper discussing the marketing problems and opportunities before Volkswagen's luxury car, the Phaeton. Launched in 2002, Volkswagen strives to compete directly with Mercedes, BMW and even Volkswagen-owned Audi. Where the Phaeton is concerned, Volkswagen currently looks very much like the arrogant Detroit of the 1970s, which gave customers only what it wanted to give customers. Since it is clear that not many people have been as impressed with the Phaeton as Volkswagen is, the company should undertake extensive, valid and reliable market research centering on asking customers what they want in a luxury car, followed by action devoted to providing the items identified. Bibliography lists 12 sources.
Filename: KSmktgVWphaeton.rtf

Volvo Sweden vs. Volvo in Japan
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An 18 page paper that looks at the auto industry and Volvo in particular. The purpose of this paper is to discuss and analyse the information available about the development of the company in these two specific countries and the impact that each has had on the stability of the corporation as a whole. Also included in this paper is consideration of managment styles, the use of innovative production techniques and some programs coordinate by Volvo to encourage owner loyalty. Bibliography lists 10 sources.
Filename: Volvo.doc

von Thunen's Land Use Model
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This 4 page paper provides an overview of von Thunen's regional land use model, with an assessment of specific land characteristics. Bibliography lists 1 source.
Filename: MHCrop.rtf

Vtel Case Study
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This 5 page paper considers a case where new technology is being introduced and there is a need for a culture change. The paper looks at the problem, considers the theories surrounding these problems and concludes with recommendations. The bibliography cites 6 sources.
Filename: TEvtel01.wps

W H Smith
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This 7 page paper answers questions set by the student regarding the UK company W H Smith’s and the way they changed strategy during the 1990’s from one of horizontal diversification to one which concentrated on core competences.
Filename: TEsmiths.rtf

W H Smiths; A Case Study
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This 10 page report style paper examined the UK retailer W H Smith. The writer looks at the company in terms of its weaknesses and strengths and environment by using the model of Porters Five Forces. The bibliography cites 5 sources.
Filename: TEwhsmit.wps

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