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Papers On Business - Management
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Why are Sainsbury's Failing?
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This 12 page paper is a research proposal to prove, or disprove, the hypothesis that Sainsbury's have been loosing business and market share as the shopping experience they provide is no longer able to meet the consumer needs. The paper is a full plan, including methodology outline, methodology and a timetable. The bibliography cites 6 sources.
Filename: TEsainsprop.rtf

Why Brands Should Not Have History
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This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEbrndhis.rtf

Why Business People Speak Like Idiots (Book Review)
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This 3 page paper examines this book on business communication. Some quotes are included. No additional sources cited.
Filename: SA621WPS.rtf

Why CFOs are Good Candidates for the CEO Position
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This 4 page paper examines the roles of CFO and CEO. Is going from CFO to CEO a good career path? It is argued that the CFO position is a good training ground, but both sides of the controversy are examined. Bibliography lists 6 sources.
Filename: SA640CEO.rtf

Why Charisma is an Important Leadership Quality
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This 7 page paper argues that charisma is important despite the fact that some argue against that position. Leadership in general is also discussed. Bibliography lists 5 sources.
Filename: SA511led.rtf

Why Choose Marketing?
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A 4 page paper discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides both variety and security, while also providing learning opportunities and a reason to study the choices that people make. Bibliography lists 4 sources.
Filename: KSmktgCareer.rtf

Why Choose Marketing?
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A 6 page expansion of another paper of the same name discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides both variety and security, while also providing learning opportunities and a reason to study the choices that people make. This expansion also discusses Coca-Cola's New Coke fiasco. Bibliography lists 5 sources.
Filename: KSmktgCareer2.rtf

Why Crimes Involving Corporations Should be Reported
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This 12 page paper evaluates various theories in ethics and morality and contends that people should report corporate crime to the police. Various types of crimes are discussed. Bibliography lists 10 sources.
Filename: SA702cor.rtf


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