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Papers On Business - Management
Page 1607 of 1610

X CORPORATION AND TARGET MARKETING
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This paper examines the concept of core benefits as it pertains to marketing -- how one product can provide different benefits for different markets. Bibliography lists 5 sources.
Filename: MTtarmar.rtf

Xerox Case Study
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This 8 page paper is based on a case study provided by the student. The first part of the paper considers the way that Xerox have responded to increasing levels of competition and the competitive strategies that they have adopted along with the benefits and risks of their strategies. The second part of the paper examines the lessons which can be learnt from Xerox and demonstrates how they could be applied to another company; HSBC. The bibliography cites 3 resources.
Filename: TExeroxst.rtf

Xerox Case Study; The Move to Selling Solutions
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This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supplying business solutions. The paper looks at the issues that need to be considered in terms of the marketing and sale of the services. The existing competences, management of customer relationships, use of competitive intelligence, the way the firm needs to deliver ion the top line as well as the bottom line and strategic counter management is all discussed. The bibliography cites 5 sources.
Filename: TEXerox5.rtf

Xerox Corp Marketing Analysis
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An 8 page paper that includes these subheadings: Executive Summary; Target Markets and Strategies; Major Competitors and Market Shares; Degree of Success; Effectiveness of Marketing Strategies. Xerox is a brilliant innovator and a poor marketer. This is a company who is known as a technology innovator but it is also known for being unsuccessful in marketing and commercializing their innovations. This paper discusses these issues and reports the latest steps the company has taken to reclaim and expand its market share. Data included. 1 Table included. Bibliography lists 12 sources.
Filename: PGxerx.rtf

Xerox Forecasting And Meeting Demands
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A 5 page paper that provides an brief discussion of how companies forecast demands. The benefits of using simple rather than complex methodologies is discussed. The methods mentioned include smoothing and moving averages. The software program Xerox actually uses is described. Bibliography lists 4 sources.
Filename: PGxrxfr.rtf

XYZ Corp./Strategic Plan
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A 14 page strategic business plan for a hypothetical new pharmaceutical company. This examination finds fault with a previous strategy that had the company relying solely on the production of generic biotech products. The proposed strategy broadens this perspective and also examines the current status of this strategy in regards to federal regulations and possible competition. Bibliography lists 10 sources.
Filename: khxyz2.rtf

Y2K / Economic Impact of the Y2K [Year 2000 Problem]
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An 11 page paper that provides a substantive overview of the background behind the problem of computer systems and the year 2000, and considers 3 possible solutions to calming the economic panic swelling and critiques these solutions. Bibliography lists 15 sources.
Filename: Y2K.rtf

YAHOO - AN ANALYSIS
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This 13-page paper provides a situational analysis of the Internet company Yahoo. Topics discussed include the macro environment in which the company operates, the company's services and organizational structure, its marketing efforts and revenues. Bibliography lists 6 sources.
Filename: MTyahooa.rtf

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