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Papers On Business - Management
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AVON ANALYSIS
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This 7-page paper is an analysis of Avon Products, Inc. based on a case study. The analysis includes the issues Avon has faced, the industry in which it operates, strengths, weaknesses, opportunities and threats, Avon's financial situation and distribution strategies used.
Filename: MTavonan.rtf

AVON COMPANY -- AN ANALYSIS
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This 13-page paper provides an overview and analysis of Avon Products, Inc. including history, a SWOT analysis, what Avon is doing to promote growth and an analysis of the external environment. Bibliography lists 4 sources.
Filename: MTavonpr.rtf

Avon Network Marketing
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This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.
Filename: TEavonnet.rtf

Avon Product's Inc. (Case Study Analysis)
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This 5 page paper examines Avon Products, Inc. around the time of 2000 when a new leader came on board. Was her grand strategy sound? This paper supports the idea that Avon should not have entered the retail market. Both sides of the issue are discussed. Bibliography lists 4 sources.
Filename: SA604Avn.rtf

Avon's Transformation
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A 4 page paper discussing the effects of Avon's transformation on its networking relationships and its representatives' ability to serve their customers. With product sales flat or nearly flat within the US for several years, until recently Avon focused on international sales and the expansion to new markets. It is not choosing now to ignore those markets, but it has transformed its global supply chain, which in turn has greatly assisted Avon's networking structure. Includes an outline. Bibliography lists 8 sources.
Filename: KSmgmtAvon.rtf

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
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This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf

B.F. Goodrich-Rabobank Interest Rate Swap
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A 5 page overview of the interest rate swap which occurred between B.F. Goodrich and Rabobank, a European financial institute. Provides financial details of the arrangement between 1979 and 1982. Bibliography lists one source.
Filename: PPintere.doc

B2B and B2C Marketing: Similarities and Differences
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This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
Filename: SA732B2.rtf


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