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Papers On Business - Management
Page 185 of 1610

Blue Chip Franchise Corporation / Entering The International Marketplace
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A 12 page paper that discusses some of the considerations necessary for BCFC to move into Dubai, including: requirements, training, market survey and sales forecast, the problems and resources surrounding entrance, location and position of the product in the market. Bibliography lists 9 sources.
Filename: Bluechip.wps

BLUE DIAMOND GROWERS -- AN OVERVIEW
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This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.
Filename: MTbludia.rtf

Blue Nile Inc.
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This 24 page paper is an in depth case study of Blue Nile Inc., the largest online diamond retailer. The company is examined using a Porter's five forces analysis, discussion of the competitive strategies and competitive advantages company utilizes, a SWOT analysis and then a consideration of whether or not the company shares would be a good investment. The bibliography cites 10 sources.
Filename: TEbluenile.rtf

BLUESUITMOM AND LIES: EVERYDAY BUSINESS OR AN ETHICAL BREACH?
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This 6-page paper discusses Maria Bailey and how she stretched the truth of her BlueSuitMom.com business, and whether this was an unethical thing to do. The paper points out that yes, it was unethical, because she lied, and no one can trust her as a result. Bibliography lists 3 sources.
Filename: MTliarbm.rtf

BMD; A Case Study in Vertical Integration
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This 10 page paper looks at a case study of attempted expansion and profit maximisation by way of vertical expansion through acquisition. The case study concerned can be seen as a lesson in the mistakes and risks of this type of expansion. Moving away from core competencies is always a risky proposition, BMD, a lumber yard company attempted forward integration without the necessary changes required. This paper is a demonstration that a perceived synergy is not always real, and considers the other changes needed to make vertical integration a successful and profitable exercise. No additional sources were used.
Filename: TElumver.wps

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf

BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf

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