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Papers On Business - Management
Page 197 of 1610

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf

Bowling in Britain
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A 5 page paper addressing parts of a business plan for a combination bar and bowling center that will also offer other games conducive to league play. The plan calls for leasing both space and equipment, enabling “The Blackbird” to always be offering new, high quality gaming equipment. Bibliography lists 3 sources.
Filename: KSbusPlBowl.rtf

Box Jenkins Model
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This 4 page paper considers the statement that the Box Jenkins methodology of forecasting is not an explanatory method but a simple statistical method. The bibliography cites 10 sources.
Filename: TEboxjen.rtf

BP
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This 5 page paper considers the BP which has followed a policy of merger and acquisition as well as diversification in recent history. The paper assess the strategies, looks at how and why there were followed, argued that they were the right vision and assesses the best way to move forward into he future by keeping or changing the visions. The bibliography cites 4 sources.
Filename: TEbritpet.rtf

BPR AND BENCHMARKING
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This 4-page paper focuses on where benchmarking fits into the business reengineering process. The paper also discusses performance goals and objectives with benchmarking as well. Bibliography lists 4 sources.
Filename: MTbprben.rtf

BPR Methods Review
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A 3 page paper discussing some of the business process reengineering methodologies presented in the article, "Business process change: a study of methodologies, techniques, and tools." The methodologies that the researchers present and propose must be regarded as broad guides into which the organization fits its specific needs. The overriding message is that businesses must ensure that they redesign a sufficient portion of existing business processes so that they effect real change and true BPR, rather than only a different way of doing things that brings no real benefit. Bibliography lists 3 sources.
Filename: KSmgmtBPRmeth.rtf

Brainstorm Café; Executive Summary
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This 7 page paper creates an executive summary for a plan presented by the student. The plan is for a highly differentiated internet café and social meeting place aimed at university students and local businesses that also has a games room, a book shop, invites guest speakers and hosts debates. The paper summarizes the plan and highlights the main points.
Filename: TEbrianstorm.rtf

Brainstorming Strategies and Conflict Resolution
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This 3 page paper discusses what brainstorming is, methods of conflict resolution, and suggests that brainstorming might suggest better ways to handle conflict. Bibliography lists 4 sources.
Filename: HVConBrn.rtf

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